OpenFunnel

OpenFunnel: AI-Powered Search Engine for GTM Teams

What is OpenFunnel? OpenFunnel is a search engine specifically designed for Go-To-Market (GTM) teams. It leverages AI to help identify prospects, understand their pain points, and automate personalized messaging. OpenFunnel aims to revolutionize how GTM teams find and engage with potential customers.

How does OpenFunnel work?

OpenFunnel works by:

• Activity or Trait Search Agents: Allows users to custom search for activities, signals, or traits that indicate a prospect's pain points.
• Research Agents: Enables the creation of micro-audiences by searching for specific activities or traits.
• People Finder Agent: Helps identify relevant contacts within target organizations.
• Bi-Directional Sync: Integrates with outreach systems for seamless data transfer.

Key Features of OpenFunnel

• Customizable Signals: Define custom signals based on your GTM strategy, inferred from live activity and backed by source links.
• Context-Aware Messaging: Uses AI agents to write outreach messages tailored to specific pain signals.
• Precise Targeting: Focuses on signal-driven targeting rather than relying on broad databases.
• Easy Segmentation: Allows for easy slicing and prioritizing based on custom research criteria. What problems does OpenFunnel solve?

OpenFunnel addresses several challenges faced by GTM teams:

• Over-reliance on Static Databases: Unlike static databases, OpenFunnel captures real-time nuances in prospect behavior.
• Ineffective Personalization: OpenFunnel counters generic AI-SDR personalization with custom, context-aware messaging.
• Lack of Explainability: Provides custom and explainable signals, giving GTM teams insights into why a prospect is a good fit.

Benefits of using OpenFunnel

• Improved Targeting: Identify prospects who are facing specific challenges and are ready to invest in solutions.
• Personalized Engagement: Craft targeted messaging that resonates with prospects' pain points.
• Increased Efficiency: Automate prospecting tasks and focus on high-value activities.
• Better Timing: Reach out to prospects at the right time, when they are most receptive to your message.

Who is OpenFunnel for?

OpenFunnel is ideal for:

• GTM Teams: Including sales, marketing, and customer success teams.
• Startups and Mid-Market Companies: Organizations looking to efficiently acquire new customers.
• GTM Agencies: Agencies that provide lead generation and sales development services.

OpenFunnel Pricing Plans

OpenFunnel offers two pricing plans:

• Blaze Plan: $700/month for fast-moving GTM teams, including 20,000 credits and access to all OpenFunnel Pro Agents.
• Advanced Plan: $1000/month for GTM teams with fixed territories, including 50,000 agent credits and in-account monitoring. How to use OpenFunnel?

1. Define Your Ideal Customer Profile (ICP): Clearly define the characteristics of your ideal customer.
2. Identify Pain Signals: Determine the activities, signals, or traits that indicate a potential customer's pain points.
3. Create Search Agents: Use OpenFunnel's search agents to find prospects that match your ICP and exhibit your defined pain signals.
4. Prioritize Prospects: Segment and prioritize prospects based on custom research criteria.
5. Craft Personalized Messages: Use OpenFunnel's context-aware messaging to craft personalized outreach messages.
6. Integrate with Your Systems: Connect OpenFunnel with your CRM and outreach systems for seamless data transfer.

User Testimonials

• Sidhant Kabra, Co-Founder @ Cekura AI: "Cekura monitors Voice AI rollouts in the Enterprise segment, builds vertical specific micro-audiences, and crafts hyper-precise messaging."
• Hannah Pobar, CEO @ NUMI: "NUMI deploys OpenFunnel Agents to find YC and a16z startups in the latest batches that are looking to outsource their design function"

Conclusion

OpenFunnel offers a modern, AI-driven approach to GTM, empowering teams to find the right prospects, understand their needs, and engage them with personalized messaging. By focusing on custom signals and context-aware communication, OpenFunnel helps GTM teams achieve better targeting, increased efficiency, and improved results. How to best leverage AI for lead generation? OpenFunnel provides a strong answer to that question.