The Martec
Overview of The Martec
The Martec: AI-Powered Talent Marketing Platform
What is The Martec? The Martec is an AI-powered talent marketing platform designed to help talent teams attract, hire, and retain top talent. It leverages personalized content experiences and employee advocacy to boost awareness and improve hiring outcomes.
How does The Martec work?
The Martec's Intelligent Talent Layer provides a range of features, including:
- Personalized Question Engine: Engages employees with tailored prompts to inspire authentic responses.
- Trending Topic Generation: Generates relevant content that aligns with your brand and employees' interests.
- Intelligent Sourcing: Uses data and social metrics to identify the best employee advocates.
- Campaign Accelerator: Orchestrates personalized campaigns to different talent segments.
- Content Planner: Plans and schedules campaigns with a shared content calendar.
- AI-Powered Story Hub: A central repository for employee stories.
- Evergreen Content: Transforms existing content into different formats for various channels.
Why is The Martec important?
In today's competitive talent landscape, it's crucial to stand out from the crowd. The Martec helps you create a compelling talent brand by:
- Delivering authentic and personalized content.
- Activating employee advocates.
- Streamlining talent marketing campaigns.
- Improving hiring and retention rates.
Where can I use The Martec?
The Martec can be used by talent teams of all sizes to improve their talent marketing efforts. It is particularly well-suited for enterprise talent brands looking to scale their content and advocacy programs.
Best way to use The Martec?
To get the most out of The Martec, start by:
- Benchmarking your current advocacy program.
- Defining your talent objectives.
- Creating a content plan.
- Identifying and engaging employee advocates.
- Orchestrating personalized campaigns.
The Martec: The World’s Leading Content And Advocacy Platform for Talent Teams, transform the way your talent teams hire and retain top people.
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