TRAQ: AI-Powered Conversation Intelligence and Sales Coaching

TRAQ

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Website
Last Updated:
2025/11/08
Description:
TRAQ is an AI-powered conversation intelligence platform that helps sales teams improve performance through call recording, transcription, and personalized coaching. It provides insights, automates tasks, and integrates with CRM systems.
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sales coaching
conversation intelligence
call recording
AI sales assistant
sales analytics

Overview of TRAQ

TRAQ: AI-Powered Conversation Intelligence and Sales Coaching

TRAQ is a conversation intelligence platform designed to help companies consistently win deals and accelerate time to revenue. By leveraging AI technology, TRAQ listens, analyzes, and delivers insights, coaching, and assistance to drive sales organizations toward repeatable success. It empowers sales teams to intelligently follow up on every opportunity, uncover revenue in every conversation, and take timely, intelligent action.

What is TRAQ?

TRAQ is an AI-driven platform that enhances sales team performance through personalized, AI-enhanced sales coaching. It records and transcribes sales calls, providing summaries, action items, and next steps instantly. TRAQ integrates with CRM and calendar systems to automate administrative tasks and provide valuable insights into team effectiveness.

How does TRAQ work?

TRAQ uses AI and machine learning to analyze sales conversations, providing actionable insights and coaching opportunities. The platform automatically records and transcribes calls, identifies key discussion points, and drafts follow-up emails. By monitoring sales conversations for red flags and providing timely alerts, TRAQ enables sales teams to take proactive measures to close more deals and retain clients.

Key Features:

  • Call Recording & Transcription: Automatically records and transcribes every call to capture all details.
  • Call Summaries, Action Items & Next Steps: Provides instant transcriptions, notes, and recommended action items.
  • CRM & Calendar Integration: Automatically attaches call recordings and summaries to prospect records in your CRM.
  • Conversation Analytics: Monitors sales conversations for sentiment, follow-up cadence, and objections.
  • AI Coaching Library: Offers a robust coaching library and self-guided resources for continuous improvement.
  • Unlimited ‘Ask Ava’ (AI) Queries: Allows users to leverage AI for quick answers and insights.

Why Choose TRAQ?

TRAQ helps sales teams make fact-based decisions by monitoring sentiment analysis and follow-up cadence across all prospects. It provides fresh insights into team effectiveness, ensuring that salespeople are actively listening and asking open-ended questions. The platform saves hours of administrative work each week, allowing sales teams to focus on converting prospects into happy clients.

Who is TRAQ for?

TRAQ is ideal for:

  • Sales Managers looking to improve team performance and streamline sales processes.
  • Sales Teams aiming to close more opportunities and retain more clients.
  • Companies seeking to leverage AI to enhance sales coaching and enablement.
  • Insurance sales organizations looking to build stronger, more effective sales teams.
  • Digital marketing agencies seeking deeper client understanding.

Customer Success Stories

  • Lamatic: Streamlined workflows, increased accuracy, and more effectively understood customer needs.
  • Direct Connection: Quickly improved sales while being a better listener to client needs with Zoom integration.
  • Navigamo: Gained a deeper understanding of clients and bridged communication gaps.
  • The Rector Group: Improved forecasting accuracy, streamlined sales processes, and enhanced team accountability.

How to Use TRAQ

  1. Start a Free Trial: Begin using TRAQ in under 3 minutes.
  2. Integrate with CRM: Connect TRAQ to your existing CRM and calendar systems.
  3. Record and Analyze Calls: Use TRAQ to record and transcribe sales calls automatically.
  4. Leverage AI Insights: Use the AI-driven insights to coach your team and improve sales performance.
  5. Automate Follow-Up: Use the auto-generated action items and follow-up emails to stay engaged with prospects.

Benefits of Using TRAQ

  • Improved Sales Performance: Frequent, context-specific coaching enhances the sales process.
  • Increased Efficiency: Automates administrative tasks and saves hours of work per week.
  • Better Decision-Making: Provides fact-based insights into team effectiveness and customer sentiment.
  • Enhanced Customer Relationships: Enables sales teams to capture customer needs accurately and deliver solutions effectively.

Pricing

TRAQ offers a starting price of $30 per user, with a total value of over $3,000 per month, including call recording, CRM integration, customized coaching resources, and unlimited 'Ask Ava' queries.

FAQ

  • Will we have to make changes to our current sales process? No changes are required, but TRAQ may uncover insights that will make you want to modify your sales processes.
  • How much will it cost? TRAQ costs less per month than the average salesperson spends at lunch.
  • Does it work for companies using Hubspot or Salesforce? Yes, TRAQ can automatically sync call data into your CRM.
  • Why should we trust you? TRAQ has been providing AI-enhanced sales enablement services since 2021.
  • Is there a long-term contract? No, there are no long-term contracts with TRAQ.

In conclusion, TRAQ is a valuable tool for sales teams looking to improve performance and close more deals. By leveraging AI and machine learning, TRAQ provides actionable insights, automates administrative tasks, and enables sales teams to focus on building strong customer relationships. Try TRAQ today and transform your sales process.

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