WorkMagic

WorkMagic: Unlock Your Marketing's Full Potential with Incrementality

What is WorkMagic? WorkMagic is a marketing science platform designed to help brands understand the true impact of their marketing efforts and drive profitable growth. It leverages incrementality testing, marketing mix modeling (MMM), and multi-touch attribution (MTA) to provide a comprehensive view of marketing performance.

How does WorkMagic work?

WorkMagic employs a triangulated measurement approach, combining geo incrementality testing, incrementality-adjusted attribution, and incrementality-calibrated MMM. This allows brands to accurately measure the incremental impact of marketing channels and campaigns. The platform automates the entire testing process, from eligibility checking to test design and result calibration.

Key Features and Benefits:

• Geo Incrementality Testing: Creates test and control groups in comparable geographic areas to measure the incremental impact of marketing efforts.
• Incrementality-Adjusted Attribution: Refines data-driven attribution models with test signals to provide accurate and reliable measurement of marketing performance.
• Incrementality-Calibrated MMM: Integrates incrementality test results into MMM, providing actionable insights for optimizing media budgets and refining strategies.
• Fully Automated Incrementality Testing: Automates the entire testing process, eliminating manual configurations and adjustments.
• Measure Marketing Halo Effect: Measures the impact of marketing efforts on all sales channels, including DTC, Amazon, wholesale, and retail.
• Actionable Insights for Budget Allocation: Provides insights on optimal daily ad spending and budget allocation strategies based on incrementality testing results.

Why is WorkMagic important?

In today's complex marketing landscape, it's crucial to understand the true impact of each marketing channel. WorkMagic helps brands move beyond vanity metrics and focus on incrementality, which measures the actual lift in sales or revenue generated by a specific marketing activity. This allows brands to make data-driven decisions about where to invest their marketing dollars.

Who is WorkMagic for?

WorkMagic is ideal for omnichannel brands that want to understand the true marketing impact and drive profitable growth. It is particularly well-suited for brands with:

• ~3,000 orders per month
• The ability to control geo-targeting on marketing channels
• A desire to optimize media budgets and refine marketing strategies

How to use WorkMagic:

1. Connect Accounts: Integrate with Shopify for first-party tracking and other data sources like marketing channels and marketplaces.
2. Schedule Incrementality Tests: Schedule tests automatically within the WorkMagic platform. The platform generates geo-lift test designs and recommendations.
3. Run and Monitor Tests: WorkMagic automates the testing process.
4. Review Results: Calibrate attribution model.

Customer Success Stories:

• Branch Furniture: "WorkMagic has been an incredible partner in helping to understand the incrementality of our marketing campaigns at a fundamental level."
• True Classic: "By running a test with WorkMagic, we not only uncovered TikTok’s incremental impact on our DTC site but also revealed its halo effect on Amazon."
• Jordan Craig: "Jordan Craig chose to sign on with WorkMagic because their team knows how to measure both attribution and incrementality."

Best way to optimize for incrementality?

WorkMagic provides a proven playbook on how to increase MER by optimizing for incrementality. By accurately measuring the incremental impact of marketing activities, brands can make informed decisions about budget allocation and strategy refinement, ultimately driving more profitable growth.

WorkMagic helps brands optimize for true incrementality. By providing the most accurate, granular, and actionable marketing insights, WorkMagic empowers brands to reach new levels of marketing efficiency and profitability.