Yabble

Yabble: AI-Powered Insights & Data Analysis for Smarter Decisions

What is Yabble? Yabble is a cutting-edge AI platform designed to provide businesses with effortless insights and data analysis. It allows you to generate accurate, rich insights in minutes to enhance business knowledge, boost productivity, and maximize ROI.

How does Yabble work? Yabble leverages generative AI solutions to answer business questions effortlessly. It offers a suite of AI-driven tools, including Virtual Audiences, Gen (AI research assistant), Count (data theme and count), and Summarize (data summarization).

Key Features and Benefits:

• Virtual Audiences: Create AI Personas to answer any business question, validating visual concepts, branding, and marketing images. Provides valuable insights on audience perceptions before launching to real customers.
• Gen: An AI research assistant for data analysis, helping to uncover rich insights instantly.
• Count: Automatically theme & count your data, unlocking drivers for change.
• Summarize: Transform long-form data into actionable insights with AI-powered summarization.

Why is Yabble important?

Yabble enables faster, smarter decision-making. Its AI tools automate and accelerate data analysis, providing actionable insights that would otherwise take significant time and resources to uncover. With subscriptions starting from US$800 per month, it offers excellent value for businesses of all sizes.

Real-world Applications and Use Cases:

• Market Research: Understand new audiences, test creative concepts, and gather real-time data.
• Customer Experience Analysis: Make sense of open-ended verbatims, identify core themes and sentiments, and summarize qualitative transcripts.
• Product Development: Design products that consumers want by gathering in-depth consumer insights.
• Crisis Management: Immediately detect market reactions to events like panic buying to forward plan.

Who is Yabble for?

Yabble is ideal for marketing managers, insights leads, research professionals, and anyone who needs to quickly and accurately analyze data to make informed decisions. It’s trusted by companies around the globe, including Foodstuffs NZ, Procter & Gamble, Mad Mex, and Sky NZ.

User Testimonials:

• Dominic Quinn, General Manager, Marketing & CX Strategy | Foodstuffs NZ: "When COVID hit, we were already using Yabble in-house across a range of services. Panic buying was an early concern, and using Yabble’s software, we were able to immediately detect what percentage of our market had already participated in panic buying so we could forward plan."
• Alessandro Trainini, Director Analytics and Insights | Procter & Gamble: "Yabble has enabled us to very quickly make sense of open ended verbatims with great accuracy and clarity. We are quickly able to identify core themes and sentiments allowing us to deep dive where it matters most. It is also great at taking qualitative transcripts and summarising them in short and concise summaries. This enabled us to unlock additional key insights missed in original interviews."
• Nick Cook, General Manager of Marketing | Mad Mex: "The Yabble platform turns what’s usually quite a cumbersome, costly, time-intensive process into something quick, easy, and cost-effective — meaning we can actually perform market research more regularly and get more from our data."
• Megan Walker, Research and Insights Lead | Contact Energy: "Hey Yabble has exceeded our expectations; in a matter of minutes, it identifies and counts the themes as well as providing sample comments. So this not only saves me time and money, but the counting function improves the quality and reliability of insights I can provide to the business. I was a little skeptical at first at how accurate the AI technology could be, but I’ve validated the output so many times and seen the value that I’m now very comfortable relying on Hey Yabble."

Pricing:

Subscriptions start from US$800 per month. Book a demo to see all the solutions first hand and unlock the best value.

Conclusion:

Yabble is an innovative AI platform transforming how businesses approach data analysis and market research. By leveraging AI-powered tools like Virtual Audiences, Gen, Count, and Summarize, Yabble empowers organizations to uncover actionable insights faster, make data-driven decisions, and ultimately drive growth. The numerous positive testimonials from diverse industries highlight its versatility and effectiveness. For companies seeking to streamline their research processes and gain a competitive edge, Yabble is a solution worth exploring.