Convo

What is Convo?

Convo is an innovative AI-moderated qualitative user research platform designed to transform how teams conduct interviews and gather insights. Unlike traditional surveys that rely on rigid checkboxes and limited responses, Convo enables natural, scalable conversations that capture authentic user voices. This AI-powered tool replaces time-consuming manual analysis with instant synthesis, allowing researchers, product managers, and business leaders to uncover patterns, sentiments, and unmet needs at lightning speed. Trusted by industry giants like LinkedIn, Ford, and Miro, Convo democratizes deep qualitative research, making it accessible for teams of all sizes without the hefty costs or logistical hurdles.

At its core, Convo leverages advanced AI models to moderate interviews, analyze feedback, and generate actionable intelligence. Whether you're exploring consumer behavior in market research or diving into employee experiences, this platform ensures that qualitative data isn't just collected but truly understood and applied. By focusing on conversational depth over superficial metrics, Convo helps organizations make informed decisions faster, reducing the guesswork in product development and strategy.

How Does Convo Work?

Convo operates through a seamless, AI-driven workflow that starts with natural interactions and ends with polished, shareable insights. Here's a breakdown of its key mechanics:

1. Conducting Natural Voice Conversations

Users engage in real-time dialogues with Convo's AI agent, speaking freely as if chatting with a human interviewer. No buttons, no scripts—just authentic responses. This voice-based approach captures nuances like tone and hesitation that text surveys miss, providing richer context for analysis. For instance, in product UX research, participants can describe pain points verbally, allowing the AI to probe deeper with follow-up questions tailored to their input.

2. AI Data Synthesis and Analytics

Once conversations are recorded, Convo's advanced analytics engine kicks in. It extracts key themes, groups sentiments, segments user personas, and even crafts highlight reels for team collaboration. This process accelerates insight generation by up to 10 times, turning hours of manual transcription and coding into minutes of automated discovery. Features like clustering by geography, persona, or product version help spot emergent trends, such as regional differences in consumer needs or department-specific morale issues in employee surveys.

3. Multimedia Integration and Concept Testing

Convo goes beyond audio by supporting video recordings and uploads of existing transcripts. Users can showcase prototypes, images, or videos during sessions to gather rapid feedback on designs or messaging. Enterprise users benefit from computer vision models that analyze body language, adding layers of non-verbal context to transcripts. This multimodal approach is ideal for healthcare applications, where patient reactions during intake discussions can reveal unspoken concerns about care delivery.

4. Enterprise-Grade Controls and Customization

For larger organizations, Convo offers editable insights, where teams can refine findings collaboratively. Human-in-the-loop functionality ensures researchers stay in control, surfacing custom themes or answering specific queries. API access enables seamless integrations with tools like Slack or Jira, automating workflows from data upload to insight export. Privacy is paramount, with GDPR and AI Act compliance, budget tracking, and a commitment to never using user data for model training.

5. Mobile Ethnography for Real-World Insights

A standout feature is mobile ethnography, allowing long-term tracking of user experiences via photos, videos, and voice notes. This captures authentic, in-the-moment behaviors, perfect for understanding real-world product usage or patient adherence patterns over time.

Overall, Convo's architecture combines natural language processing, machine learning for theme detection, and computer vision for holistic analysis, ensuring insights are not only fast but also accurate and bias-minimized.

Key Features of Convo

Convo packs a robust set of features tailored to qualitative research demands:

• Natural Voice Conversations: Effortless, button-free interactions for genuine feedback.
• AI-Powered Synthesis: Automated theme grouping, persona segmentation, and highlight creation.
• Concept Testing Tools: Embed visuals or prototypes to test ideas on the fly.
• Transcript Uploads: Analyze existing data from any source with Convo's engine.
• Audio/Video Capture: Review reactions and clip key moments for sharing.
• Advanced Enterprise Analytics: Body language analysis via computer vision.
• API and Integrations: Automate research pipelines with custom workflows.
• Budget and Privacy Management: Track costs and ensure data security.
• Mobile Ethnography: Real-time, multimedia field studies.

These elements make Convo versatile across sectors, from spotting unmet needs in market research to identifying burnout in employee engagement.

How to Use Convo: A Step-by-Step Guide

Getting started with Convo is straightforward, even for non-researchers:

1. Sign Up and Set Up: Create an account on the Convo website and book a demo if needed. Define your study goals, such as market research or UX testing.

2. Design Your Conversation: Use the intuitive interface to outline probes or upload stimuli like prototypes. Set parameters for participant recruitment or use existing lists.

3. Conduct Interviews: Invite users via link or integrate with panels. The AI moderates in real-time, adapting to responses for deeper dives.

4. Analyze and Synthesize: Let AI process recordings automatically. Review editable insights, add human refinements, and generate reports or reels.

5. Share and Act: Export data via API, share clips with stakeholders, or track longitudinal studies with mobile features.

For free trials, users can test basic features immediately, scaling to enterprise plans as needs grow. Invoices and subscriptions are managed through the dashboard, with easy cancellation options.

Why Choose Convo for Your Research Needs?

In a data-saturated world, Convo stands out by bridging the gap between survey scale and interview depth. Traditional methods often overwhelm teams with unanalyzed data piles, leading to delayed decisions and missed opportunities. Convo counters this with 10x faster analysis, enabling continuous listening—like ongoing voice-of-customer programs or real-time employee feedback—without resource strain.

Its value shines in practical scenarios:

• Market Research: Localize insights across languages and regions, uncovering sentiment patterns for targeted strategies.
• Employee Engagement: Segment by department to address morale early, fostering a healthier culture.
• Product Development: Probe pain points and feature ideas through conversational UX testing.
• Healthcare: Track patient experiences to improve care outcomes and adherence.

Users praise its efficiency; for example, LocalBoss CEO Xavier Coloimes noted how it replaced convoluted studies with actionable user needs. Similarly, Cloudsail's Mikołaj Graf highlighted its role in shifting client mindsets toward user-centric products.

Convo's team, led by founder Renny Chan with experience at Miro and Box, emphasizes researcher-centric automation. With experts like Chief Research Officer Kalil Visciso (20+ years in qualitative methods), the platform delivers Fortune 50-level insights at a fraction of the cost.

Who is Convo For?

Convo is ideal for:

• Product Managers and UX Researchers: Seeking emergent insights beyond standard testing.
• Market Researchers: Needing scalable, multilingual consumer feedback.
• HR and Culture Leads: Monitoring employee sentiment continuously.
• Healthcare Professionals: Enhancing patient interactions and outcomes.
• Enterprise Teams: Requiring secure, integrable solutions for large-scale studies.

Small startups to global corporations benefit, especially those tired of manual drudgery. If your team struggles with qualitative data overload or wants to infuse AI into research without losing the human touch, Convo is a perfect fit.

Real-World Applications and Success Stories

Convo has revolutionized research for diverse users. In one case, a software agency used it to gather user insights in days, prompting clients to rethink product builds. Another testimonial underscores its role in moving beyond quantitative surveys to true user understanding.

For FAQs like free trials (yes, available), subscription cancellation (easy via dashboard), or invoice access (in account settings), Convo maintains transparency.

The Practical Value of Convo

By removing time and budget barriers, Convo accelerates product-market fit, boosts engagement, and drives revenue through better decisions. Its vision of effortless, scalable qualitative research empowers teams to innovate faster, ensuring voices—from customers to employees—are heard and acted upon. In an era of AI-driven tools, Convo isn't just software; it's a catalyst for user-centered growth.

Explore Convo today for demos, trials, or integrations—unlock the power of conversational insights and elevate your research game.