Content Lab

Content Lab: AI-Powered Video Repurposing for B2B Marketing

What is Content Lab?

Content Lab, offered by Goldcast, is an AI-powered tool designed to simplify and accelerate the process of repurposing video content. It enables B2B marketers to transform webinars, virtual events, and other video assets into engaging clips, social media posts, blog content, and more—all in a matter of minutes.

How does Content Lab work?

Content Lab leverages AI to automatically generate clips and assets from uploaded videos. Users can then customize these AI-generated suggestions, ensuring they align with their brand voice and marketing goals. The platform offers features like:

• Automatic AI-generated clips: Saves time by identifying key moments in videos.
• One-click content creation: Simplifies the creation of blog posts, social media updates, and email content.
• Branded templates: Ensures consistent branding across all repurposed content.
• AI Search: Allows users to quickly find specific moments and topics within their video archives.
• AI-recommended layouts: Suggests optimized layouts for combining video and text.
• AI-trained brand voice and tone: Adjusts the writing style to match your brand.

Why choose Content Lab?

Content Lab helps B2B marketers overcome the challenges of content creation and distribution by:

• Saving time and resources: Automates content repurposing, reducing the need for manual editing and content creation.
• Increasing reach and traffic: Enables marketers to share content across multiple channels, driving traffic back to their primary content assets.
• Boosting thought leadership and awareness: Empowers executives and thought leaders to share engaging video content, enhancing brand visibility.
• Improving SEO: Enriches existing content with video clips, improving search engine rankings.

Who is Content Lab for?

Content Lab is ideal for:

• B2B marketers looking to maximize the value of their video content.
• Marketing teams seeking to streamline content creation and distribution.
• Companies aiming to boost brand awareness and thought leadership through video.

Benefits of Using Content Lab

1. Efficient Content Repurposing: Content Lab allows marketers to repurpose their video content quickly and efficiently. By using AI to generate clips and assets, the tool significantly reduces the time and effort required to create engaging content for various platforms.
2. Enhanced Content Quality: The platform enables users to create media-rich content experiences that combine video and text seamlessly. This ensures that the content is not only informative but also visually appealing, which helps to capture and retain audience attention.
3. Improved Brand Consistency: With branded templates and AI-trained brand voice and tone features, Content Lab ensures that all repurposed content aligns with the brand's identity. This helps to maintain a consistent brand image across all channels and touchpoints.
4. Increased Engagement and Reach: By repurposing videos into snackable clips and sharing them on platforms like LinkedIn and other social media channels, Content Lab helps marketers to expand their audience reach and drive engagement. The tool also facilitates the enrichment of blog posts and other content, which boosts SEO and inbound links.
5. Cost Savings: Content Lab helps marketers to save on content creation costs by reducing the need for external resources such as editors and contractors. The tool's AI-powered features automate many of the tasks involved in content creation, making it possible to achieve more with fewer resources.

Customer Testimonials

• Danielle West, Director of Corporate Marketing: "With Content Lab, we’re able to create short videos from webinars that convince prospects to come watch the whole thing."
• Amrita Mathur, VP of Marketing: "We’re boosting the search ranking of blogs and pillar content by enriching them with video clips we’re able to easily find from past events on Goldcast."
• Davi Chittams, Demand Generation Director: "We repurpose clips from webinars and interviews, allowing our executives to share more content about our story and vision."

How to use Content Lab?

1. Upload Your Video: Start by uploading the video content you want to repurpose. This could be a webinar recording, a virtual event session, or any other video asset.
2. Generate AI Clips: Allow Content Lab's AI to automatically generate clips and identify key moments in your video. Review the suggestions and make any necessary adjustments.
3. Customize Your Content: Use the platform's editing tools to customize the AI-generated content. Add text, captions, and other elements to create engaging and informative content.
4. Share Across Channels: Once you're satisfied with your repurposed content, share it across various channels, including social media, blogs, and email campaigns.

Best way to maximize video content with Content Lab?

To maximize the value of your video content with Content Lab, consider these strategies:

• Create a content calendar to schedule the distribution of your repurposed content.
• Use branded templates to ensure consistency across all your content.
• Monitor the performance of your content and make adjustments as needed.
• Engage with your audience on social media and other channels to build relationships and drive conversions.

By leveraging Content Lab, B2B marketers can unlock the full potential of their video assets, driving engagement, boosting brand awareness, and achieving their marketing goals more efficiently.