Heatseeker

Heatseeker: Data-Driven Decisions Backed by Real Buyer Behavior

What is Heatseeker? Heatseeker is a platform designed to help marketing, growth, strategy, and innovation teams make data-driven decisions with confidence. It replaces traditional market research methods with fast market experiments powered by real buyer behavior and synthetic audiences trained on real behavior.

How does Heatseeker work? Heatseeker enables users to test their most important decisions with real buyers and bold ideas with synthetic audiences. By measuring real buyer behavior in real time (clicks, shares, leads), Heatseeker provides live insights in days and accurate simulations in minutes. This allows teams to act quickly and confidently, outlearning competitors in days, not quarters.

Key Features:

• Real Buyer Behavior: Based on what people do, not just what they say.
• Fast Insights: Live insights in days and accurate simulations in minutes.
• Reach at Scale: Reach thousands quickly through Meta, LinkedIn, and synthetic audiences.

Benefits of Using Heatseeker:

• Speed and Clarity: Find a winning variant in an average of 6 days.
• Easy Setup: Set up and launch your first experiment in an average of 20 minutes.
• Cost-Effective: Average media spend of $2,000 to find a winning variant.

Use Cases:

• Marketing Teams: Validate messaging and audience fit with fast market experiments, replacing traditional panels.
• Growth Teams: Test faster to uncover what drives acquisition, retention, and revenue.
• Strategy Teams: Make confident, high-stakes decisions based on real buyer data instead of guesswork.
• Innovation Teams: Test bold ideas to find early traction and de-risk major bets.

Customer Testimonials:

• Steve Brennen, CMO of Wamo Bank: "With Heatseeker I built the growth playbook in 30 days instead of 3 months. Heatseeker gives me confidence, clarity, and conviction to make the right decisions. That means I can spend less, deploy quicker and grow quicker."
• Leading Australian Health Fund: "This is a new kind of research for us. The CEO and board were thrilled by the strong data behind the strategic direction."
• Big 4 Global Consultancy: "Heatseeker helped us foster that mindset across our portfolio. The insights we gained were invaluable, and the execs are excited about the clarity this brings to our go-to-market strategy."
• Natasha, Partner at Bain & Company: "I love the speed to market and the deep insights in the platform! I have had it open on my desktop all week refreshing my test."

Experiments Offered:

• Feature Test
• Buying Drivers Test
• Value Proposition Test
• Strategic Horizons Test
• Language Market Fit Test

Who is Heatseeker for? Heatseeker is built for smart teams who move fast and get it right. It is ideal for marketing, growth, strategy, and innovation teams looking to make data-driven decisions with confidence.

Why choose Heatseeker? Heatseeker offers a faster, more accurate, and cost-effective way to make go-to-market decisions compared to traditional market research methods. By using real buyer behavior and synthetic audiences, Heatseeker provides insights that lead to better outcomes and faster growth.

How to use Heatseeker?

1. Sign up for a demo: Book a demo to see how Heatseeker can help your team.
2. Set up your experiment: Easily set up and launch your first experiment in about 20 minutes.
3. Analyze the results: Get live insights in days and make data-driven decisions with confidence.

Best way to make strategic decisions? The best way to make strategic decisions is by using real data and insights. Heatseeker provides the tools and data needed to make informed decisions and achieve faster growth.