Lorelight

What is Lorelight?

Lorelight is an AI monitoring platform specifically designed for modern PR teams. It helps brands track their mentions across major AI platforms, providing real-time insights and competitive intelligence. Unlike traditional media monitoring or SEO tools, Lorelight focuses on understanding how AI perceives and discusses your brand, enabling proactive reputation management.

How does Lorelight work?

Lorelight works by automatically monitoring your brand across eight major AI platforms:

• ChatGPT
• Claude
• Gemini
• Perplexity
• Llama
• Grok
• DeepSeek
• Mistral

It uses over 50 prompts weekly to gather data, providing a comprehensive view of your brand's AI presence. The platform analyzes sentiment, identifies key topics, and attributes sources to give you actionable insights. Here’s a breakdown of the process:

1. Add Your Brand: Enter your domain (e.g., figma.com).
2. System Runs Prompts: Over 50 prompts are run across all monitored platforms weekly.
3. Get Intelligence: Receive mentions, topics, sources, and sentiment analysis.

Key Features of Lorelight

• LLM Monitoring: Tracks brand mentions across ChatGPT, Claude, Perplexity, and more.
• AI Health Check: Provides a summary of total mentions, sentiment breakdown (positive, negative, neutral), and topic intelligence.
• Topic Intelligence: Identifies the themes AI associates with your brand, allowing you to address damaging topics proactively.
• Share of Voice: Compares your brand's visibility against competitors in AI responses, updated weekly.
• Top Influencing Sources: Highlights the publications and experts that influence AI responses about your brand.
• Sentiment Analysis: Automatically categorizes every mention by sentiment.
• Smart Filtering: Allows you to slice data by platform, time range, topic, or sentiment.
• Full Responses: Provides complete AI responses for full context.

Why Choose Lorelight?

• Purpose-Built for PR: Designed specifically for AI visibility, not retrofitted from SEO tools.
• Comprehensive Coverage: Tracks across 8 major AI platforms automatically.
• Actionable Intelligence: Provides PR metrics that matter, topic and sentiment analysis, and competitive intelligence.
• Real-time Collaboration: Enables teams to collaborate effectively with real-time data.

Who is Lorelight for?

Lorelight is ideal for:

• PR Teams: Monitor and manage brand reputation in the AI era.
• Marketing Teams: Understand how AI perceives your brand and products.
• Executive Leadership: Track executive positioning and company narrative in AI responses.

How to use Lorelight?

1. Sign up for a free trial: Get full access to all features for 14 days.
2. Add your brand: Enter your domain to start monitoring.
3. Explore the dashboard: Review your AI Health Check, Topic Intelligence, and Share of Voice.
4. Filter and analyze data: Use smart filtering to focus on specific platforms, topics, or sentiments.
5. Take action: Craft targeted PR responses to address negative sentiment and promote positive narratives.

Use Cases for PR Teams

• Media Relations: See which press releases and stories get cited by AI platforms.
• Crisis Prevention: Catch negative sentiment trends before they spread.
• Competitive Intel: Track mentions against competitors automatically.
• Executive Positioning: Monitor how AI describes your leadership and company.

Pricing

Lorelight offers a free AI Search Analyzer. Contact them for pricing details on the full platform.

What's the difference between SEO and GEO?

Lorelight introduces the concept of Generative Engine Optimization (GEO), which focuses on optimizing for AI responses rather than traditional search engine results. While SEO targets keyword rankings, GEO targets brand perception in AI outputs.

Best way to track your AI presence?

Lorelight simplifies AI monitoring with automated tracking, topic intelligence, and sentiment analysis. It delivers actionable insights to help PR teams manage their brand's AI narrative effectively.

Customer Feedback

Lorelight helps PR teams proactively manage their AI narrative, ensuring they stay ahead of potential crises and capitalize on opportunities. By providing a comprehensive view of brand mentions across major AI platforms, Lorelight empowers teams to make informed decisions and protect their brand reputation.

FAQ

• What is AI visibility monitoring? AI visibility monitoring involves tracking mentions of your brand across various AI platforms to understand how AI perceives and discusses your brand.
• Which AI platforms does Lorelight monitor? Lorelight monitors ChatGPT, Claude, Gemini, Perplexity, Llama, Grok, DeepSeek, and Mistral.
• How often is data updated? Data is updated weekly across all AI platforms.