MARA AI

What is MARA AI?

MARA AI is an innovative AI-powered hotel reputation management software designed to help hotels and hospitality businesses analyze guest feedback and generate instant, high-quality responses. By leveraging advanced artificial intelligence, MARA AI enables hotels to maintain a 100% response rate, improve their online ratings, and enhance guest satisfaction.

Key Features of MARA AI

1. AI Review Response Generator

MARA AI's core feature is its ability to generate personalized and contextually appropriate responses to guest reviews. The AI is trained to mimic the brand voice of the hotel, ensuring that each response aligns with the hotel's tone and style. This feature significantly reduces the time and effort required to respond to each review manually.

2. Review Inbox

The Review Inbox consolidates all guest reviews from various platforms into a single, centralized dashboard. This allows hotel managers to efficiently manage and respond to reviews without switching between multiple platforms. The inbox supports multi-user and multi-property use, making it ideal for hotel chains and large hospitality groups.

3. Review Analytics

MARA AI provides comprehensive analytics that offer actionable insights into guest feedback. Hotels can track topics over time, compare performance across different properties, and identify areas for improvement. This data-driven approach helps hotels make informed decisions to enhance guest experience and operational efficiency.

4. Smart Snippets

Smart Snippets automatically detect frequent topics in guest reviews and generate appropriate responses. This feature ensures that common issues or compliments are addressed consistently and efficiently, saving time and maintaining a high standard of communication.

5. Brand Voice Customization

MARA AI can be trained on existing review replies to adopt the hotel's unique brand voice. This customization ensures that all AI-generated responses are consistent with the hotel's communication style, making them sound more human and authentic.

6. Surveys

The software includes AI-aided surveys that help hotels collect more 5-star reviews. By configuring survey routing, hotels can target happy guests and encourage them to leave positive feedback, thereby boosting their online reputation.

7. Review Widgets

MARA AI offers review widgets that can be embedded on hotel websites to showcase stellar ratings. These widgets signal trust to potential guests and can increase website conversion rates, leading to more direct bookings.

How Does MARA AI Work?

MARA AI uses natural language processing (NLP) and machine learning algorithms to analyze guest feedback from various online platforms. The AI identifies key themes, sentiments, and specific mentions in the reviews. Based on this analysis, it generates tailored responses that address the guest's concerns or compliments. The software also allows for automation rules, such as auto-responding to 4 or 5-star reviews without text or requiring human verification for pre-generated reply drafts.

How to Use MARA AI?

1. Set Up Your Account: Sign up for MARA AI and set up your account in just three minutes. No credit card is required for the free trial.
2. Connect Your Review Platforms: Integrate MARA AI with your existing review platforms like Google Reviews, Booking.com, and Tripadvisor.
3. Customize Your Brand Voice: Train the AI on your existing review replies to ensure responses align with your brand voice.
4. Analyze and Respond: Use the Review Inbox to manage and respond to guest reviews. Leverage the AI-generated responses or customize them as needed.
5. Monitor Performance: Utilize the Review Analytics dashboard to track performance, identify trends, and make data-driven improvements.

Why Choose MARA AI?

• Time-Saving: Reduces the time spent on responding to reviews by up to 80%, allowing staff to focus on other critical tasks.
• Improved Ratings: Helps maintain a 100% response rate, which is crucial for improving online ratings and attracting more guests.
• Consistency: Ensures consistent and high-quality responses across all review platforms.
• Data-Driven Insights: Provides actionable insights to improve guest experience and operational efficiency.
• Multi-Language Support: Generates responses in any language, making it ideal for international hotels.

Who is MARA AI For?

MARA AI is designed for a wide range of users in the hospitality industry, including:

• Hotel Managers: Who need to efficiently manage guest feedback and improve online ratings.
• Marketing Managers: Who want to enhance the hotel's online reputation and attract more guests.
• Guest Experience Managers: Who aim to provide personalized responses and improve guest satisfaction.
• Hotel Chains and Groups: Who require a centralized solution for managing reviews across multiple properties.

Customer Testimonials

MARA AI has received positive feedback from numerous hoteliers:

• Tobias Roelen-Blasberg, JUFA Hotels: "MARA helped us transition to AI-driven reputation management across 60 properties, saving time and improving our online reputation."
• Marketing Manager, Hotel Stadt Hamburg: "I'm really impressed with the choice of words of the AI. It really feels more human than I imagined it to be."
• General Manager, EMA House: "Before using MARA, writing a reply from scratch took me 5-10 minutes. Now I only need 2 minutes maximum for some refinements."

Pricing

MARA AI offers a transparent pricing model:

• Inbox & Analytics: 130 € per month and property, billed annually.
• Copy & Paste Review Response Generator: Included in the plan.
• Additional Answers: 0.30 € per additional answer beyond the included 300 answers per month.

Conclusion

MARA AI is a powerful tool for hotel reputation management, offering a range of features designed to improve guest satisfaction and online ratings. By leveraging AI technology, MARA AI helps hotels save time, maintain consistency, and gain valuable insights from guest feedback. Whether you're a small hotel or a large chain, MARA AI can help you enhance your online reputation and attract more guests.