Qualifyed

What is Qualifyed?

Qualifyed is an innovative AI-powered platform designed to revolutionize digital advertising in the era of privacy changes like iOS 14.5. It specializes in creating predictive audiences and lead scoring models that leverage machine learning on first-party data, making it immune to the decline of third-party cookies. Unlike traditional Facebook lookalike audiences that have lost effectiveness due to reduced tracking data, Qualifyed empowers marketers to target 'cold' prospects who behave just like your best customers. This tool is particularly valuable for businesses struggling with broad, untargeted ads that feel like shouting into the void.

Founded by experts with experience managing multimillion-dollar media buys for Fortune 500 companies, Qualifyed democratizes advanced AI technology for small and medium-sized businesses (SMBs). No long-term contracts or hefty fees—just powerful, actionable insights to drive higher return on ad spend (ROAS). For instance, one user, Taylor Welch from The Wealthy Consultant, reported jumping from 154% ROAS with Facebook's lookalikes to an impressive 1,375% using Qualifyed.

How Does Qualifyed Work?

At its core, Qualifyed operates on a sophisticated machine learning system that analyzes your existing first-party data to predict future customer behavior. Here's a step-by-step breakdown of the process:

1. Data Ingestion: You provide a file containing personally identifiable information (PII) of your existing US customers. This is your 'seed' data—high-quality records from past sales.

2. Attribute Analysis: The platform runs this data against vast marketing databases, including credit bureaus, evaluating over 3,400 offline attributes. These attributes are cookie-less, ensuring resilience against browser changes like Safari and Firefox blocking third-party cookies, or Google's upcoming phase-out.

3. Model Training: Using machine learning algorithms, Qualifyed builds a predictive model that identifies patterns in what makes your buyers unique. This model learns from your first-party data without relying on pixels or cookies.

4. Audience Scoring: The trained model is applied to the broader US adult population, pre-scoring 96% of them on their likelihood to convert. This creates a list of high-probability prospects who haven't interacted with your brand yet.

5. Integration and Activation: The scored audience is delivered as a hashed email list via LiveRamp, seamlessly integrating into your ad platforms like Facebook or Meta Ads. You can then run targeted campaigns against these 'hot' cold audiences.

This workflow ensures that even with 96% of US users opting out of tracking, your ad targeting remains precise and effective. It's like having a crystal ball for marketing—predicting who will buy before they even see your ad.

Key Features of Qualifyed

• Predictive Lead Scoring: Automatically ranks prospects based on conversion probability, focusing your budget on the most promising leads.

• First-Party Data Focus: Bypasses privacy hurdles by using your own customer data, compliant with iOS 14 and future regulations.

• Scalable Machine Learning: Continuously inspects and refines models from your sales data, improving accuracy over time.

• Easy Integration: No technical expertise needed; upload files and get audiences ready for your ad accounts.

• Proven ROI Boost: Real-world results show massive improvements in ad performance, far surpassing traditional methods.

These features make Qualifyed stand out in the crowded AI marketing space, especially for those tired of relying on outdated interest-based targeting.

Who is Qualifyed For?

Qualifyed is ideal for digital marketers, e-commerce owners, and SMBs who depend on paid social ads but have been hit hard by privacy updates. If you're in industries like consulting, retail, or any sector targeting US consumers, this tool can transform your campaigns. It's particularly suited for teams without large data science resources, as it handles the heavy lifting of AI model training. Whether you're scaling Facebook ads or exploring broader platforms, Qualifyed helps you compete with big players using enterprise-grade tech at an accessible price.

Avoid it if your business operates outside the US or doesn't have first-party customer data to start with—though the platform can guide you on building that foundation.

Why Choose Qualifyed Over Traditional Tools?

In a post-iOS 14 world, broad targeting feels inefficient, like running a billboard ad without knowing who's driving by. Qualifyed changes that by unlocking the 'gold mine' of your first-party data. While Facebook's native lookalikes suffer from data scarcity, Qualifyed's offline attributes provide a robust alternative. Plus, its roots in Fortune 500 strategies mean it's battle-tested for high-stakes advertising.

Users praise its simplicity and results: no more guessing games with ad audiences. Instead, you get data-driven precision that aligns with the shift toward intelligent first-party data usage. For marketers seeking sustainable growth, Qualifyed isn't just a tool—it's a competitive edge in an industry on the precipice of change.

Practical Use Cases and Value

• E-commerce Scaling: Target lookalikes for product launches, increasing conversions without wasting budget on low-intent traffic.

• Lead Generation: For service-based businesses, score and nurture prospects who match your top clients' profiles.

• Ad Optimization: Integrate with Meta Ads to refine creative testing, focusing on audiences pre-vetted for high ROI.

The practical value? Dramatically higher ROAS, reduced customer acquisition costs, and future-proof marketing strategies. By proactively identifying buyers, Qualifyed helps you stay ahead of privacy trends and algorithm shifts, ensuring your ads reach the right people at the right time.

Getting Started with Qualifyed

To use Qualifyed, simply upload your customer data file, let the AI do its magic, and download your audience segments. Talk to an expert via their site for personalized setup—no commitments required. Pricing is transparent and SMB-friendly, starting with flexible plans that scale with your needs.

In summary, if you're wondering how to maintain effective ad targeting in a cookie-less future, Qualifyed's AI predictive audiences offer a clear path forward. Embrace machine learning marketing today and watch your campaigns thrive.