Segwise

What is Segwise?

Segwise is an AI-powered creative analytics platform designed to help marketing teams improve their Return on Ad Spend (ROAS). It uses AI agents to automate creative tagging, unify data from various ad networks, track creative fatigue, and generate data-backed creative iterations.

What are the key features of Segwise?

• Automated Creative Tagging: Segwise's multimodal AI automatically tags every creative element, including hook dialogues, characters, products, CTAs, and emotions. It also learns creative naming conventions and extracts tags from there.
• Cross-Network Creative Analytics: The platform unifies creative and performance data from major ad networks, DSPs, MMPs, and internal data sources into one platform. This allows users to build reports and dashboards using data from multiple sources.
• Creative Fatigue Tracking: Segwise monitors creatives across platforms for performance decline patterns. Users can set custom thresholds for fatigue and receive alerts when ads need attention.
• AI-Powered Creative Iteration: Segwise automatically generates iterations of creatives based on creative data. This ensures a data-backed pipeline of creatives to combat fatigue and meet ad network diversity requirements.

How does Segwise work?

1. Data Unification: Segwise integrates with various ad networks and data sources to bring all creative and performance data into one platform.
2. AI Tagging and Enrichment: The platform's AI tags and enriches creative data by identifying elements and mapping them to performance metrics.
3. Cross-Network Analytics: Segwise allows users to build reports and dashboards using data from multiple sources, visually cluster creatives, and track performance.
4. Fatigue Monitoring: The platform monitors creatives for performance decline patterns and sends alerts when ads need attention.
5. Creative Iteration: Segwise generates new creative iterations based on data insights to maintain performance and diversity.

Why choose Segwise?

• Saves Time: Automates creative tagging and data compilation, freeing up teams to focus on strategy.
• Improves ROAS: Identifies winning creative patterns and generates data-backed iterations.
• Provides a Single Source of Truth: Unifies creative data from multiple networks and sources.
• Data Security: SOC Certified, ensuring enterprise-grade data security.

Who is Segwise for?

Segwise is designed for marketing teams, UA managers, creative teams, and growth leaders in:

• Mobile Gaming
• DTC Brands
• Subscription Apps
• Growth Agencies

Segwise empowers marketing heroes like UA Managers, Creative Teams, and Growth Leaders. By streamlining creative tagging and analytics, Segwise allows these professionals to focus on strategic decision-making rather than manual data compilation.

Best way to improve Creative ROAS?

Segwise streamlines the entire creative analytics process, allowing teams to quickly identify winning patterns, automate tedious tasks, and make data-driven decisions to boost creative performance and overall ROAS. By unifying data, automating tagging, and providing insights, Segwise empowers marketing teams to optimize their creative strategies effectively. By spotting winning creative patterns using AI creative tagging. The multimodal AI automatically tags hook dialogues, characters, gameplay footage, and audio components. Generate better briefs based on tag data, not hunches to boost your Creative ROAS!