YouScan

YouScan: AI-Powered Social Listening for Deep Consumer Insights

What is YouScan?

YouScan is an AI-powered social listening platform designed to help businesses understand their customers better. It leverages artificial intelligence to analyze consumer opinions, discover actionable insights from text and visual data on social media, and effectively manage brand reputation.

How does YouScan work?

YouScan's AI-driven approach allows businesses to:

• Talk to Your Social Listening Data: Use Insights Copilot, YouScan’s AI agent, to ask questions and get instant consumer insights.
• Discover Visual Mentions: Spot and understand visual content across social media using YouScan’s next-gen Visual Insights.
• Understand Customer Sentiment: Accurately catch the context of online conversations, emojis, and customer emotions with YouScan’s AI.

Why choose YouScan?

Key Features and Benefits

• Brand Management: Track customer perceptions and sentiment towards your brand. Understand what satisfies and disappoints your customers to provide better products and services.
• Crisis Management: Proactively manage your brand’s reputation with real-time sentiment tracking and instant brand trend detection.
• Competitor Analysis: Conduct thorough competitor analysis to identify opportunities and stay ahead of the curve.
• Market Research: Gain valuable insights into consumer behavior and market trends to inform your business strategies.
• Trend Analysis: Identify emerging trends in your industry to capitalize on new opportunities.
• Influencer Marketing: Find influencers and brand ambassadors through visual insights.
• Visual Insights: Detect logos, objects, scenes, activities, and demographic information in images to get instant access to valuable consumer insights.

How to use YouScan?

1. Sign up for a Trial: Start with a free trial to explore the platform's features.
2. Set Your Goals: Define your social media listening goals to tailor the platform to your specific needs.
3. Analyze Data: Use YouScan’s AI-powered tools to analyze text and visual data from various social media sources.
4. Gain Insights: Discover actionable insights to improve your brand management, marketing strategies, and customer service.

Who is YouScan for?

YouScan is ideal for:

• Marketing Professionals: Enhance marketing campaigns with data-driven insights.
• Brand Managers: Monitor and manage brand reputation effectively.
• Market Researchers: Conduct in-depth market research to understand consumer behavior.
• Social Media Managers: Track brand mentions and sentiment across social media platforms.
• Agencies: Provide clients with valuable social listening services.

Real-World Applications and Customer Successes

Toyota and Lexus: Improved brand reputation and customer sentiment understanding using YouScan's social media listening capabilities.

The Earthshot Prize: Tracked brand mentions online, understood geographical media coverage, and monitored sentiment to adapt social media strategy.

Customer Testimonials

• Martin Miliev, VP Social Intelligence: “YouScan offers excellent visual analytics and UX on top of rich content sourcebook. The image analytics and logo recognition is where YouScan really shines.”
• Jayci Haase, Social Community Supervisor: “I feel armed with so much more information having YouScan. I can back it up with specific insights.”
• Dana Hanson, Associate Manager, Social Media: “AI capabilities are extremely helpful and cut down time on getting to great insights.”
• Roi Perez, Digital Insights Strategist: “YouScan feels like the opposite of Brandwatch. Everyone from the CEO, the VP of Sales, our account manager and everyone I’ve messaged in their support team is keen, eager to help and we’ve so far loved our experience.”
• Tom Kerkhof, Head of Social Media: “My favorite tool would be YouScan. AI determines the sentiment of conversations about our brand.”

What sets YouScan apart from other social listening tools?

YouScan stands out due to its:

• AI-Powered Visual Insights: Advanced capabilities for detecting logos, objects, and scenes in images.
• Insights Copilot: An AI agent that provides instant consumer insights through conversational interaction.
• High Accuracy: 95% accuracy in text and image analysis.
• User-Friendly Interface: Easy to use, with a wide range of filters and widgets.

By leveraging AI-driven social listening, YouScan empowers brands to gain a deeper understanding of their customers, proactively manage their reputation, and make data-driven decisions to drive business success. With its advanced features, accuracy, and user-friendly interface, YouScan is the go-to platform for businesses seeking to unlock the full potential of social media data.