
Firstup
Tool Overview
Firstup is an intelligent communication platform designed to enhance employee engagement and streamline workforce orchestration. It empowers organizations to create personalized journeys that drive proactive employee activation at scale. By automating personalized journeys based on role, location, and behavior, Firstup ensures that every employee receives the right content at the right time, increasing engagement and improving ROI.
Key features include building targeted audiences in seconds, creating personalized employee journeys with powerful decision logic, and tracking real-time results to prove impact. It helps close the gap between strategy and execution, accelerate time-to-value on strategic investments, and reduce operational inefficiencies. Companies such as JetBlue, AGCO, and Swissport rely on Firstup to transform the employee experience and foster a more connected and engaged workforce.
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