BooleanMaths
Overview of BooleanMaths
BooleanMaths: Smarter Marketing Attribution & Conversion Tracking
What is BooleanMaths?
BooleanMaths is a marketing analytics and attribution platform designed for D2C brands that helps optimize ad performance with accurate attribution, Conversion APIs, and real-time insights. It provides a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.
How to use BooleanMaths?
- Install the Pixel: Install the Shopify app or setup via Pixel to get started in just 2 minutes.
- Connect Ad Accounts: Easily link your Meta and Google Ads accounts to streamline campaign management and performance tracking.
- Configure CAPI: Configure the conversion APIs to pass accurate First-Party data back to Ad platforms.
- Setup Influencers: Generate Short-Links to track your Social Media and Influencer campaigns.
Key Features:
- Marketing Analytics and Attribution: Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.
- Fingerprinting: Tracks visitors across sessions for their lifetime.
- No-code API Integrations: Feeds high-value data directly to your Ad campaigns.
- Conversion APIs: One-Click integration of Conversion APIs with Meta & Google Ads to power your ads with accurate First-Party data.
- bfast.ai - Short Links: Shorten your links to track across marketing, influencers & social media. Configure custom domains and track seamlessly on your Branded links.
- Accurate Marketing Insights: Track true conversion paths and analyze which touchpoints actually influence customer decisions.
Why is BooleanMaths important?
- Fixes broken data-flows caused by scattered data, which can lead to underperforming campaigns.
- Provides complete customer journey visibility by integrating data from CRM, Emails, and Offline Channels.
- Addresses data loss from obsolete 3rd Party Pixels.
- Optimizes Meta tracking on Shopify by including cancellations, refunds, and data from 3rd party plugins.
User Testimonials:
- Softbox: Noticed a lift in ROAS within the first month after identifying bottlenecks in the customer journey using fingerprinting-based tracking and real-time analytics.
- Rochaldas Sons: Considers BooleanMaths the secret tool for event tracking and advertising efforts on Shopify stores.
Where can I use BooleanMaths?
BooleanMaths is ideal for:
- D2C brands looking to improve their marketing ROI.
- Agencies managing multiple clients and seeking to optimize their ad campaigns.
- Founders who want to make data-driven decisions and have complete visibility into their customer journeys.
Best way to optimize your Ads with BooleanMaths?
By using BooleanMaths, you can:
- Get a 50% boost in Ads ROAS by powering Meta and Google Ads with accurate First Party data.
- Improve data quality and reliability by setting up reliable data flows to your Ad campaigns.
- Achieve up to 3X improvement in ROAS with high-quality data.
Best Alternative Tools to "BooleanMaths"
Surface Labs is an AI-powered Lead Data Platform that helps B2B companies increase website conversions and automate marketing operations. Turn more leads into demos faster.
BrightBid is an AI-powered performance marketing engine that automates bidding, optimizes ads, and provides competitive insights to boost ROI and scale digital advertising effectively.
Usermaven is an AI-powered website and product analytics platform providing privacy-friendly insights. Understand user behavior and optimize your strategies with real-time data.
SAO AI optimizes Apple Search Ads with AI-driven automation, improving conversion, reducing costs, and minimizing wasted ad spend. Easy setup, full funnel view, and in-depth analytics.
Markopolo is an AI-driven marketing platform that analyzes customer data to automate personalized outreach across multiple channels, including email, SMS, WhatsApp, and voice calls. Optimize ad spend, track attribution, and boost ROI.
Dreamdata: AI-driven B2B activation and attribution platform providing complete customer journey maps, precise targeting, AI signals, and scalable ROI reporting.
Polar Analytics is an AI-powered analytics platform for Shopify, offering centralized data, automated KPIs, incrementality testing, and AI agents to optimize e-commerce growth.
Growify: AI-powered marketing attribution tool for omnichannel strategies. Optimize ad spend & increase ROI by up to 35%.
Discover PERQ, the AI-powered multifamily automation solution that boosts property conversion with less effort and expense. Optimize PPC, conversational AI, and lead nurturing.
NARROW transforms partner enablement into a revenue engine. It helps technology vendors empower channel partners with pre-built, co-brandable email campaigns that drive measurable results. AI Sales Assistant coming soon.
Seline Analytics is a privacy-focused, easy-to-use alternative to Google Analytics. It offers insightful website and product analytics with a simple dashboard, visitor journeys, and funnels, all without cookies or personal data collection.
ML Clever: AI Data Analytics Platform for instant dashboards, AutoML, and predictive insights without code. Alternative to complex BI & Data Science platforms.
YCloud is an all-in-one WhatsApp CRM & chatbot platform powered by WhatsApp API, designed for marketing, sales, and customer support. Start your free forever plan today!
Mixdesk provides AI-powered global customer service and marketing solutions, integrating multiple channels to help businesses grow globally.