Briefly

Briefly: The AI-Powered Briefing Platform for Marketers

What is Briefly? Briefly is a delightful briefing platform designed to help marketing teams write better briefs, faster. It addresses the challenges of using generic tools like Word documents and ticketing systems for creating effective marketing briefs. Briefly offers a purpose-built solution to streamline the briefing process and ensure clarity, focus, and inspiration in every brief.

How does Briefly work? Briefly works by providing a conversational and collaborative environment for building briefs. Users answer smart questions and brainstorm ideas with the platform's assistance, leveraging organizational data and real-world inspiration. This approach helps refine thinking and learn from past experiences, leading to more effective and strategically aligned briefs.

Key Features and Benefits:

• AI-Powered Brief Writing: Briefly helps marketers write clear, focused, and inspiring briefs faster using AI assistance.
• Conversational Brief Building: The platform guides users through a series of smart questions to refine their thinking and brainstorm ideas.
• Real-World Inspiration: Briefly provides access to real-world examples and case studies to inspire and inform the brief creation process.
• Customizable Templates and Workflows: Users can customize Briefly with their own templates, workflows, and style preferences, making it adaptable to various organizational needs.
• Collaboration and Feedback: The platform supports live collaboration, comments, feedback, and approvals, ensuring that all stakeholders are aligned throughout the briefing process.
• Integration with Existing Tools: Briefly integrates with input tools like Box and Google Drive, and output tools like Monday, Slack, and Notion, streamlining workflows and improving efficiency.

Why is Briefly Important?

Effective marketing briefs are crucial for the success of any marketing campaign. Briefly helps ensure that marketing teams are aligned on objectives, strategies, and target audiences. By using Briefly, marketing teams can:

• Improve the quality of their briefs.
• Reduce the time it takes to write a brief.
• Increase agency satisfaction with the briefs they receive.
• Ensure compliance with brand guidelines and strategies.
• Leverage data and AI to inform their briefs.

How to use Briefly?

1. Start a new brief: Begin by answering a series of smart questions to define the main objective, target audience, and key messages.
2. Brainstorm ideas: Collaborate with Briefly to brainstorm ideas and refine your thinking.
3. Find real-world inspiration: Access a library of real-world examples and case studies to inform your brief.
4. Customize your brief: Use your own templates, workflows, and style preferences to create a brief that meets your organization's specific needs.
5. Share and collaborate: Share your brief with stakeholders and gather feedback to ensure alignment.

Briefly vs. Traditional Briefing Methods:

Briefly offers several advantages over traditional briefing methods, such as:

• AI Assistance: Briefly leverages AI to help users write better briefs faster.
• Built-in Best Practices: The platform incorporates best practices for brief writing, ensuring that all briefs are clear, focused, and effective.
• Customization: Briefly can be customized to meet the specific needs of any organization.
• Collaboration: Briefly makes it easy for stakeholders to collaborate on briefs.
• Analytics: Briefly provides analytics on brief quality, helping users identify areas for improvement.

Customer Success:

Ed Ross, Marketing Director at ITV, notes that “Briefly is enabling ITV's Marketing team to write better briefs in faster time scales and create more inspiring briefs for creative teams.”

Pricing and Plans:

Briefly offers a free trial, allowing users to start writing briefs without a credit card. Paid plans are available for users who need more features or support.

FAQ

• What is Briefly? Briefly is a briefing platform designed to help teams write better briefs, faster, replacing traditional tools like Word documents and ticketing systems.
• Is Briefly customizable? Yes, Briefly is highly customizable with options to bring your own templates, workflows, and style preferences.
• Do you have a free trial? Yes, you can start writing briefs for free, no card required. You'll be asked to sign up for a paid plan after about two weeks.
• Do you train on my data? No, Briefly never trains on your data, ensuring your privacy and security.
• Do you integrate with my existing tools? Briefly is building integrations with tools like Box, Google Drive, Monday, Slack, and Notion.
• I'm an agency, can I use Briefly? Yes, Briefly for agencies helps get better briefs from clients, helping projects start on the right foot.

Briefly streamlines marketing brief creation with AI, offering a platform to collaboratively build, customize, and analyze briefs for improved marketing outcomes. By using Briefly, marketing teams can ensure that their briefs are clear, focused, and effective, leading to better campaigns and greater success.