Güeno

Güeno: The All-in-One Platform for Fraud Prevention and Compliance

What is Güeno?

Güeno is a comprehensive platform designed to orchestrate, automate, and predict transactional behavior to prevent fraud and ensure compliance. It provides a unified solution for monitoring users and transactions while adhering to local regulations.

How does Güeno work?

Güeno's proprietary platform integrates third-party data and internal apps into a single hub for user and transaction monitoring. It automates internal rules and provides validations for KYC (Know Your Customer), PEP (Politically Exposed Persons), sanctions, adverse media, AML (Anti-Money Laundering), and governmental/local checks.

Key Features and Benefits:

• Compliance Automation: Streamlines onboarding, monitoring, and continuous screening of users, along with reporting capabilities.
• Payment Monitoring: Monitors transactions across FIAT, RTP (Real-Time Payments), and Crypto, with rule-based flagging for FIAT and crypto transactions. It validates BIN checks, bank accounts and funds, income, open banking, FIAT AML, and crypto address AML.
• AI Risk Engine: An AI-powered fraud prevention engine for FIAT and Web3, designed to analyze user behavior for account openings, funding, digital cards, account takeover, bot detection, and screen-sharing.
• API-First Approach: Güeno offers a single API for real-time monitoring and fraud prevention, making integration straightforward and efficient.

Use Cases:

• Financial Institutions: Banks and other financial institutions can use Güeno to prevent fraud in transactions, ensure compliance with regulations, and monitor user activity.
• E-commerce Platforms: E-commerce businesses can leverage Güeno to prevent fraudulent transactions, protect user accounts, and maintain compliance with payment regulations.
• Web3 Companies: Companies operating in the Web3 space can use Güeno to monitor crypto transactions, prevent fraud in DeFi (Decentralized Finance) applications, and comply with AML regulations.

Client Testimonials:

• Andres Liberman, CTO: "Güeno helps us across LatAm to onboard, monitor users and transactions. Fraud detection is always difficult, and they make it simple in one API."
• Lisa Muramoto, Cofounder & CEO (Endeavor): "Güeno allows us to offer a world-class global infrastructure with its fraud solution, compliance monitoring in a single provider."

Güeno in Action:

Güeno provides solutions to business challenges in the following ways:

• Orchestrates data from multiple sources for comprehensive monitoring.
• Automates rules and processes to reduce manual effort and improve efficiency.
• Predicts transactional behavior to proactively prevent fraud.

Why is Güeno Important?

In today's digital landscape, fraud prevention and compliance are critical for businesses of all sizes. Güeno provides a unified solution that helps businesses protect themselves from fraud, comply with regulations, and maintain a secure environment for their users. The AI Risk Engine is crucial for identifying and mitigating potential threats in real-time.

Where Can I Use Güeno?

Güeno is suitable for various industries, including finance, e-commerce, and Web3. It can be integrated into existing systems through its API-first approach, making it a versatile solution for any business that requires fraud prevention and compliance measures.