Incremental

Incremental: The New Standard in Retail Media Measurement

What is Incremental?

Incremental is a purpose-built, neutral retail media measurement platform designed to provide trusted, predictive, and actionable insights for optimizing retail media campaigns. It's the new standard in retail media, helping businesses unlock the science of more through accurate and consistent measurement.

How Incremental Works

Incremental stands out by:

• Being purpose-built for retail media, understanding the nuances of pricing, promotions, placement, and product changes in real-time.
• Maintaining neutrality, not buying or selling advertising, ensuring unbiased measurement.
• Going beyond ROAS (Return on Ad Spend) to focus on incremental sales growth, providing actionable recommendations.
• Offering consistent measurement across all retail media networks, enabling apples-to-apples comparisons.

Why is Incremental important?

• Accurate Measurement: Incremental provides a true understanding of campaign performance by controlling for external factors that influence sales.
• Actionable Insights: The platform generates easy-to-action recommendations to maximize profitable growth, helping businesses optimize their ad spending.
• Neutrality: Incremental's neutrality ensures that businesses can trust the measurement data without the conflict of interest that arises when measurement platforms are motivated to sell more ads.
• Consistent Reporting: Incremental provides a standardized reporting methodology across all retail media networks, allowing for easy comparison and analysis.

Where can I use Incremental?

Incremental is designed for retail media buyers who need a measurement platform that understands both retail and media. It's ideal for businesses looking to:

• Optimize their retail media campaigns for incremental sales growth.
• Gain a deeper understanding of the true impact of their ad spending.
• Compare performance across different retail media networks.
• Make data-driven decisions about their retail media strategy.

Key Features and Benefits:

• Retail- and Media-Aware Measurement: Understands the complexities of the retail media landscape.
• Neutrality: Ensures unbiased and trustworthy measurement.
• Incremental Sales Growth Optimization: Focuses on maximizing profitable growth.
• Standardized Reporting: Provides consistent measurement across all networks.

Customer Success Story:

Bayer partnered with Incremental and Skai to improve incremental return on investment (iROI) by 32%.

Best way to optimize Retail Media campaign? Leveraging a platform like Incremental gives you the information advantage. By having deeper insights, you can optimize media spends and drive incremental revenue.