Intentsify

Intentsify: AI-Powered Intent Data Platform for B2B Marketing

What is Intentsify? Intentsify is an AI-powered intent data platform designed to help B2B marketing and sales teams identify, engage, and convert buying groups more effectively. It leverages a vast network of intent signals to provide persona-level intelligence, enabling targeted marketing campaigns and accelerated deal cycles.

Key Features and Benefits

• Buying Group Intent: Intentsify offers solution-specific buyer intelligence at the persona level, providing a holistic view of your buyers and their research patterns.
• Managed Service Model: Intentsify operates on a managed service model, allowing your team to scale marketing programs without the need to manage another platform.
• Persona-Level Intelligence: It provides buying group and persona-level intent data, enabling improved targeting and accelerated deal cycles.
• Vast Data Network: Processes 1.1T intent signals per month and monitors 460k+ B2B content sites.

How does Intentsify work?

Intentsify identifies in-market target accounts by monitoring a vast network of B2B content sites and analyzing intent signals. This data is then refined to provide insights at the persona level, helping marketers understand the specific needs and interests of different members within a buying group. By understanding these intent signals, marketing and sales teams can craft highly targeted campaigns and accelerate the sales process.

Why is Intentsify Important?

In today's competitive B2B landscape, understanding buyer intent is crucial for effective marketing. The traditional marketing funnel is becoming less effective, and marketers need new ways to reach and engage their target audience. Intentsify provides a data-driven approach to identifying and engaging buying groups, helping marketers:

• Improve targeting and personalization
• Accelerate deal cycles
• Increase marketing ROI

How to use Intentsify?

1. Identify In-Market Accounts: Use Intentsify's data to identify companies actively researching solutions in your market.
2. Understand Buying Group Dynamics: Gain insights into the personas involved in the buying process and their specific needs.
3. Launch Targeted Campaigns: Create personalized marketing campaigns that address the specific interests of each persona.
4. Accelerate Deal Cycles: Provide sales teams with the information they need to engage prospects effectively and close deals faster.

Who is Intentsify for?

Intentsify is designed for B2B marketing, sales, and agency teams that want to improve their targeting, personalization, and overall marketing ROI. It's particularly well-suited for organizations that:

• Target complex buying groups
• Need to generate more qualified leads
• Want to accelerate their sales cycles

Best way to leverage Buying Group Intent for Revenue Growth?

• Understand Your Audience: By identifying research patterns and interests within target accounts, it becomes easier to tailor content and messaging to resonate with specific buyer personas. This precision ensures that marketing efforts are focused on the individuals most likely to influence purchasing decisions.
• Launch Integrated Campaigns: Use persona-level intent data to drive the strategy behind integrated marketing campaigns. This allows for the creation of cohesive and targeted campaigns that speak directly to the needs of different buying group members, improving engagement and conversion rates.

Real-World Impact: Customer Success

Intentsify enables marketers to move beyond traditional methods and achieve tangible results by leveraging comprehensive intent data.

Conclusion

Intentsify is a powerful AI-driven intent data platform that empowers B2B marketers to identify, engage, and convert buying groups with persona-level precision. By offering solution-specific buyer intelligence and operating on a managed service model, Intentsify helps organizations improve their targeting, accelerate deal cycles, and maximize marketing ROI. This is the future of B2B marketing – using AI and intent data to drive more effective and efficient campaigns.