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Lytics xCDP

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Type:
Website
Last Updated:
2025/08/16
Description:
Lytics xCDP is a composable customer data platform for personalization across channels with real-time insights and AI-powered features.
Share:
CDP
customer data
personalization
marketing

Overview of Lytics xCDP

Lytics xCDP: The Composable Customer Data Platform for Personalized Experiences

What is Lytics xCDP?

Lytics xCDP is a composable Customer Data Platform (CDP) designed for enterprises to personalize user experiences across all channels. It provides real-time customer insights, AI-powered personalization, and seamless integration with existing marketing and ad technology stacks.

Key Features:

  • Personalization Engine: Offers free, real-time personalization for every visitor with seamless CMS integration and fast implementation.
  • Composable CDP: Leverages existing data infrastructure for flexible and scalable personalization across all channels.
  • Real-time CDP: Provides instant, deep customer insights for personalized content and product recommendations in real-time.

How to use Lytics xCDP?

  1. Connect Data Sources: Integrate data from various sources using pre-built connections or AI-generated templates.
  2. Build Accurate Profiles: Create comprehensive customer profiles with real-time data.
  3. Personalize Experiences: Deliver personalized content and product recommendations across web, email, and other channels.

Why is Lytics xCDP important?

Lytics xCDP helps businesses:

  • Attract potential customers with engaging and relevant content.
  • Drive conversions through personalized experiences.
  • Build customer loyalty by understanding and meeting their needs.

Where can I use Lytics xCDP?

  • Website Personalization: Customize website content for each visitor.
  • Email Marketing: Send personalized emails based on customer behavior.
  • Ad Optimization: Optimize ad spend with targeted messaging.

Best way to leverage Lytics xCDP?

  • Start with a free account to explore the features.
  • Integrate with your existing CMS for seamless personalization.
  • Utilize AI to generate customizable connections for any tool.

Customer Success:

Lytics empowers Pantheon users to supercharge their data by delivering the right message to the right user at the right moment, significantly improving engagement and conversions.

© 2024 Lytics, Inc. All rights reserved.

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