Out Of The Blue

Out of the Blue: AI-Powered eCommerce Observability for Growth

What is Out of the Blue?

Out of the Blue (OTB) is an AI-powered revenue hub designed specifically for D2C (Direct-to-Consumer) eCommerce brands. It provides 24/7 monitoring across your tech stack (Meta, Shopify, GA4, and your site) to identify revenue-killing issues before they significantly impact your Return on Ad Spend (ROAS).

How does Out of the Blue work?

OTB operates as a real-time monitoring and alerting system that integrates with various eCommerce platforms and advertising channels. It leverages AI to proactively detect errors, data anomalies, and performance drops that can lead to lost revenue. The platform provides actionable insights and alerts teams through channels they actively use (Slack, SMS, in-app, and email).

Key Features & Benefits:

• 24/7 Monitoring: Continuously monitors your site for glitches, downtime, and performance drops.
• AI-Powered Alerts: Instantly identifies issues without requiring manual digging.
• Unified View: Consolidates data from Shopify, Meta, and Google into a single platform.
• Full Funnel Observability: Monitors your funnel in real time to identify and fix leaks.
• Customer Data Platform (CDP): Recovers lost signals and unlocks growth with complete, cookieless data.
• Smart Alerts: Delivers real-time alerts via Slack, SMS, in-app, and email.
• No-Code Setup: Easy to install and configure without requiring coding.

Why is Out of the Blue important?

In the competitive eCommerce landscape, even small issues can have a significant impact on revenue. Broken pixels, checkout failures, slow loading speeds, and attribution errors can all lead to lost sales and wasted ad spend. OTB helps brands proactively identify and resolve these issues, ensuring a smooth customer experience and maximizing revenue potential.

How to use Out of the Blue?

1. Install the Out of the Blue eCommerce app: Available on Shopify, BigCommerce, and WooCommerce.
2. Follow the simple setup steps: No coding required.
3. Start monitoring instantly: Data flows seamlessly into the platform.

Use Cases:

• Ads Spending but Revenue Isn't Scaling: OTB traces the funnel from click to checkout and flags misalignments.
• Visitors Dropping Off Without Warning: OTB tracks site speed, pixel issues, and broken experiences.
• Attribution Feels Like a Guessing Game: OTB audits signal quality and journey gaps.
• Fixing Things Too Late: OTB detects silent failures in real-time.

Who is Out of the Blue for?

• Growth Teams: Increase speed-to-decision by being data-driven with AI.
• Analytics Teams: Provides data analysis support.
• Agencies: Effortlessly scale with data-driven growth.

Customer Testimonials:

• Mahesh Pasupuleti, VP Data & ML Infra: "Out Of The Blue helps us spot issues in real time, reducing unnecessary alert noise and eliminating false positives."
• John Scott, Head of Digital: "Out Of The Blue alerts us to lost leads, wasted ad spend, and stalled growth—helping us protect revenue and make smarter decisions."
• Eleanor Pena, CPO: "When lead volume dropped and costs soared, Out Of The Blue gave us instant alerts, ensuring we never miss a critical issue again."

How does Out of the Blue help fix these issues?

OTB helps in several ways:

• Real-Time Monitoring: Watches your site 24/7 for glitches, downtime, and performance drops.
• Instant Issue Resolution: Helps resolve problems in minutes.
• Proactive Alerts: Notifies you when something goes wrong with actionable insights.
• Revenue Protection: Helps stop lost sales.

Competitors of Out of the Blue:

• Triple Whale
• Polar Analytics
• Daasity
• Glew
• Data Studio
• Databox
• LogRocket
• Sentry
• Elevar
• Sonar
• Twilio Segment

What are the common causes of eCommerce performance issues?

• Broken pixels and tokens
• Site issues such as broken pages and checkout failures
• Attribution errors
• Slow loading speeds

Pricing:

Contact them or schedule a demo to know about pricing plans.

Conclusion:

Out of the Blue offers a comprehensive solution for eCommerce brands seeking to optimize their performance and protect their revenue. By providing real-time monitoring, AI-powered alerts, and actionable insights, OTB empowers brands to proactively address issues and drive sustainable growth. With its no-code setup and seamless integration with popular eCommerce platforms, OTB is a valuable tool for businesses of all sizes.