Outset

Outset: The AI-Powered Research Platform for Deep Customer Insights

What is Outset?

Outset is an innovative AI-moderated research platform designed to help businesses gain faster, deeper customer insights. It leverages the power of artificial intelligence to conduct and synthesize video, audio, and usability sessions, providing the depth of qualitative interviews at the speed and scale of a survey.

How does Outset work?

Outset's AI research tools empower you to:

• Conduct AI-moderated user interviews: Engage hundreds of participants in rich dialogue across any language. The AI interviewer probes deeper to uncover the "why" behind their answers.
• Generate AI synthesis & highlight reels: Instantly summarize themes, powerful quotes, and customizable highlight reels from every interview.
• Customize your AI interviewer: Tailor your AI interviewer persona, build your own discussion guide, add moderator instructions, and select the moderator language.
• Run Truly multimodal research: Conduct qualitative research via video, voice, or text.
• Flexible participant recruitment: Recruit participants from your own customers, internal panel, or trusted partners with no extra fees or limitations.
• Test more than just conversations: Test marketing assets, Figma prototypes, live websites, product designs, videos, and more.

Key Features & Benefits

• Go deeper, at scale: Capture rich, nuanced insights from hundreds of participants at once, across any language.
• Go faster: Turn raw conversations into themes, quotes, and insights in hours instead of weeks.
• Spend less: Run high-quality research with fewer resources. One person can now do the work of an entire research team.

Use Cases

Outset can be used across every stage of product development:

• Discovery Use Cases: Market Strategy, Segmentation & Personas, Brand Research, Innovation & Concept Testing
• Evaluative Use Cases: User Experience & Usability, Creative Testing

AI-Moderated User Testing: A Deeper Dive

Outset's AI-moderated user testing offers advanced capabilities, including:

• Screen sharing to walk through prototypes.
• Dynamic AI-led conversations with follow-up questions.
• Instant synthesis of participant feedback.
• Flexible flows, eliminating rigid test scripts.

How to Run User Research with Outset

1. Upload a guide: Enter or upload your discussion guide and customize your AI user interviewer.
2. Recruit your participants: Use Outset's panel, integrate with your own panel partners, or share with your own users.
3. Discover insights with AI: Watch the AI user interviewer dig deep with participants and pull out what matters most.

Why is Outset Important?

Outset addresses the challenges of traditional user research methods, such as:

• Time-consuming manual analysis.
• Limited scale and reach.
• High costs associated with recruitment and moderation.

Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling.

Who Uses Outset?

Outset is designed for teams who need real insights, fast, including:

• Market Researchers: Explore customer needs, test creative concepts and messaging, and generate highlight reels.
• UX Researchers: Run discovery interviews, concept and usability tests, and track user behavior over time.

Outset Customer Stories

Here's what customers are saying about Outset:

• Michael Widenmeyer, Consumer Insights Senior Manager: "Outset is now a key tool for our team to get more, better, and most importantly, faster research done, accelerating our innovation pipeline substantially."
• Wil Readinger, Head of UX Research: "The speed and quality of the responses were outstanding. Outset will afford my team the opportunity to significantly increase the speed of delivery."
• Jeff Zimmerman, Chief Product Officer: "Outset's AI engaged users and asked follow-up questions that elicited specific, long-form answers that helped us understand what was important to them. And it did so at 10x-20x scale of customer interviews."
• Leo Velásquez, Senior Experiment Designer: "Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling."

Outset Pricing

Information about Outset pricing can be found by booking a demo on their website.

Conclusion

Outset is revolutionizing user research by leveraging AI to provide in-depth qualitative insights at scale. By automating the interview process, Outset saves time, reduces costs, and empowers teams to make faster, more informed decisions based on real customer data. Its AI-moderated approach opens opportunities to perform user research more effectively, making it possible to deeply understand customer behaviors, validate ideas quickly, and drive user-centric innovation.