Outset

Outset: The AI-Moderated Research Platform

What is Outset? Outset is a cutting-edge AI-moderated research platform designed to accelerate and enhance customer research. It allows businesses to gather in-depth qualitative insights at the speed and scale of a survey, making it easier to make faster, better decisions. Outset uses AI to conduct and synthesize video, audio, and usability sessions, providing the depth of an interview with the efficiency of a large-scale survey.

How does Outset work?

Outset leverages AI to conduct user interviews, synthesize data, and generate insights. Here's how it works:

1. AI-Moderated User Interviews: Conduct hundreds of user interviews simultaneously in any language. The AI interviewer engages participants in rich dialogue and probes deeper to understand the “why” behind their answers.
2. AI Synthesis & Highlight Reels: Instantly generate summaries, themes, powerful quotes, and customizable highlight reels from every interview.
3. Customizable AI Interviewer: Tailor your AI interviewer by selecting an AI persona, building a custom discussion guide, adding moderator instructions, and choosing the moderator language.
4. Multimodal Research: Run qualitative research interviews via video, voice, or text. Outset’s AI interviewer can communicate with participants through talking, typing, or watching, adapting to their preferred mode of communication.
5. Flexible Participant Recruitment: Recruit participants from your own customers, internal panel, or through trusted partners like User Interviews and Prolific.
6. Versatile Testing: Test a wide range of assets, from marketing materials and Figma prototypes to live websites, product designs, and videos.

Key Features and Benefits

• Go Deeper, At Scale: Capture rich, nuanced insights from hundreds of participants at once, across any language.
• Go Faster: Turn raw conversations into themes, quotes, and insights in hours instead of weeks.
• Spend Less: Run high-quality research with fewer resources, allowing one person to do the work of an entire research team.

Use Cases

Outset is designed for various research needs across different stages of product development:

• Market Strategy: Explore customer needs, test creative concepts and messaging, and generate highlight reels.
• Segmentation & Personas: Develop detailed customer segments and personas based on in-depth qualitative data.
• Brand Research: Understand customer perceptions and attitudes towards your brand.
• Innovation & Concept Testing: Validate new ideas quickly by gathering rich, qualitative feedback at scale.
• User Experience & Usability: Uncover user pain points and design opportunities without live moderators.
• Creative Testing: Test marketing assets and creative concepts to ensure they resonate with your target audience.

Who is Outset for?

Outset is built for teams who need real insights, fast. It is designed for:

• Market Researchers: Use AI market research tools to explore customer needs and test creative concepts.
• UX Researchers: Run discovery interviews, concept tests, and usability tests with AI.
• Product Teams: Gather high-quality feedback quickly to support ongoing decision-making.

Why choose Outset?

• Advanced Unmoderated User Testing: Let participants share their screen and walk through your prototype while the AI interviewer asks questions and follows up.
• Dynamic AI-Led Conversations: Ask follow-up questions and go deeper with dynamic AI-led conversations.
• Instant Synthesis: Instantly synthesize what participants say, eliminating the need for manual review.
• Flexible Flows: Set up research projects in minutes with flexible flows.

Testimonials

• Michael Widenmeyer, Consumer Insights Senior Manager: "Outset is now a key tool for our team to get more, better, and most importantly, faster research done, accelerating our innovation pipeline substantially."
• Wil Readinger, Head of UX Research: "The speed and quality of the responses were outstanding. Outset will afford my team the opportunity to significantly increase the speed of delivery."
• Jeff Zimmerman, Chief Product Officer: "Outset's AI engaged users and asked follow-up questions that elicited specific, long-form answers that helped us understand what was important to them. And it did so at 10x-20x scale of customer interviews."
• Leo Velásquez, Senior Experiment Designer: "Outset allows users to spend their time on what really matters, which is understanding the consumer and designing products, rather than on countless hours of interviewing and labeling."
• Brynna Mann, Managing Director: "Outset saved us over 120 hours of research on a single project while delivering high quality insights that cannot be achieved with a survey. This is the future of research."

Outset empowers teams to conduct AI usability testing that uncovers user pain points and design opportunities without the need for live moderators. With AI concept testing, Outset helps teams validate new ideas quickly by gathering rich, qualitative feedback at scale. Outset makes exploratory research fast and scalable, using AI-moderated interviews to uncover unmet needs, motivations, and behaviors.

Outset is a powerful user research platform built for modern teams seeking fast, high-quality feedback. From market strategy to usability testing, Outset powers deep customer insights across every stage of product development.