Blueshift

Blueshift: The Intelligent Customer Engagement Platform

What is Blueshift? Blueshift is an Intelligent Customer Engagement Platform (CEP) designed to unify customer data and marketing channels, leveraging AI to personalize customer experiences in real-time. It's built for B2C brands looking to consolidate their tech stack and accelerate marketing results.

Key Features and Benefits:

• Unified Customer Data: Blueshift combines behavioral, transactional, and identity data into a single, real-time profile, eliminating data silos.
• AI-Powered Personalization: Predictive, generative, and agentic AI is integrated into every step of the customer journey, enabling personalization at scale.
• Cross-Channel Engagement: Orchestrate email, SMS, push notifications, and in-app messaging from one platform.
• Marketing Automation: Automate cross-channel campaigns with a platform that combines AI, a Customer Data Platform (CDP), and marketing automation.
• Real-Time Personalization: Personalize every channel in real time with unified data and AI.

How does Blueshift work?

Blueshift uses a combination of AI, a CDP, and marketing automation to deliver personalized experiences. Here’s how it works:

1. Data Unification: It unifies customer data from various sources into a single customer profile.
2. AI-Driven Insights: AI algorithms analyze customer behavior and predict future actions.
3. Personalized Messaging: Based on these insights, Blueshift delivers personalized messages across different channels.
4. Campaign Automation: The platform automates the execution of cross-channel campaigns.

Why choose Blueshift?

• Higher Retention: Achieve 15%+ higher retention with unified journeys.
• Faster Launches: Launch campaigns 2× faster with data, channels, and AI in one platform.
• Improved CTR: Experience 300% higher CTR with built-in predictive, generative, and agentic AI.
• Segmentation in Minutes: Segment customers without IT help.

Who is Blueshift for?

Blueshift is designed for high-growth B2C brands across various industries, including:

• Finance (e.g., Ent Credit Union)
• Retail & Ecommerce (e.g., Tuft & Needle)
• Healthcare (e.g., AMN Healthcare)
• Media & Publishing
• eLearning

Customer Success Stories

• Ent Credit Union: Increased member engagement by 32% with unified, actionable data.
• Tuft & Needle: Increased email revenue by 181% within the first year with AI-driven lifecycle journeys.
• AMN Healthcare: Saved 60+ hours of marketing operations work per month and launched 50+ experiments in a single month.

What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a unified database that collects and organizes customer data from various sources into a single, coherent profile. Blueshift includes a CDP that unifies behavioral, transactional, and identity data into a single, real-time profile.

How to use Blueshift?

1. Unify Data: Connect various data sources to create a unified customer profile.
2. Segment Audience: Use AI-driven insights to segment your audience.
3. Create Campaigns: Design and automate cross-channel campaigns.
4. Personalize Content: Deliver personalized content based on customer behavior.
5. Analyze Results: Track and analyze campaign performance to optimize future campaigns.

Pricing and Plans

For detailed information on pricing and plans, please visit the Blueshift website or contact their sales team.

Integrations

Blueshift offers pre-built integrations with various platforms to ensure seamless data flow and campaign execution. Please refer to the website for a comprehensive list of integrations.

In conclusion, Blueshift is an intelligent customer engagement platform that empowers B2C brands to deliver personalized experiences at scale, driving revenue and improving customer retention. By unifying data, leveraging AI, and automating cross-channel campaigns, Blueshift enables marketers to achieve real results.