Humantic AI

Humantic AI: Buyer-First Selling Powered by Personality AI

What is Humantic AI?

Humantic AI is a Buyer Intelligence platform designed to help revenue teams understand their buyers on a deeper, more personal level. It uses proprietary Personality Prediction AI based on a prospect's DISC profile to provide comprehensive insights into any buyer. This allows sales representatives to gain an unprecedented understanding of what truly matters to their buyers, what they perceive as risky, their dislikes, and what motivates them to say "Yes, I do!"

How does Humantic AI work?

Humantic AI works by analyzing available data to predict a buyer's personality traits using the DISC model. This involves:

• Data Collection: Gathering information from various sources to build a comprehensive profile of the buyer.
• AI-Driven Analysis: Applying Personality Prediction AI to identify the buyer's DISC profile.
• Insight Generation: Providing actionable insights based on the predicted personality, including communication preferences, motivations, and potential pain points.

Key Features and Benefits

• Buyer Intelligence: Provides a comprehensive set of insights into any buyer, allowing sales reps to understand what truly matters to them.
• Account Research: Helps sales teams know the needs of the company and the wants of the buyer, enabling them to dominate large-ticket selling.
• Account-Based Selling: Facilitates the shift from mass sales motions to targeted, account-based approaches by providing vital insights into the buyers.
• Personalization Everywhere: Offers email, social, and call personalization, ensuring messages resonate with buyers on a personal level.
• Assisted Selling: Functions as a people-focused assistant, providing insights about buyers to improve trust and close more deals.

Benefits of Using Humantic AI

• Increased Win Rates: Customers have reported a 37% increase in win rates when using Humantic AI insights.
• Enhanced Pipeline: One company created a $60M pipeline across 10 sellers in 6 weeks.
• More Meetings Booked: A startup booked 3.2x more meetings with Buyer Intelligence.
• Larger Deal Sizes: A moving company helped its sellers double their ticket size by following Humantic AI's buyer insights.

How to use Humantic AI?

1. Account Research: Use Humantic AI to understand the needs of the company and the wants of the buyer before engaging.
2. Personalization: Personalize emails, calls, and social media interactions based on the buyer's DISC profile.
3. Assisted Selling: Use the AI Assistant Browser Plugin, Outlook Desktop App, and CRM integrations to get real-time insights during sales conversations.

Why is Humantic AI important?

• Build Human Connection: Establishes long-term trust by understanding and connecting with buyers on a personal level.
• Engage People Authentically: Allows for genuine engagement by tailoring interactions to match the buyer's communication style.
• Close More Win-Win Deals: Increases the likelihood of successful outcomes by aligning the sales approach with the buyer's preferences.

Real-World Results and User Testimonials

• Jevan Fox, CRO at AE Studio: "Humantic AI has been very helpful with Social Selling (particularly, Account Based Prospecting) wherein we’ve seen our response rates go from 15% to 50%, which is a massive lift."
• Julio Viskovich, CRO at Set 2 Close: "Earlier, I used to spend hours trying to figure out a prospect. Now Humantic AI isn’t just saving us time on research, but it’s also allowing my team to prep in ways we never could imagine before."
• Dan Wells, VP, Account Development at Domo: "My advice to BDR leaders today? Give Humantic AI a real shot and trust the math. For our team specifically, beyond impacting direct BDR metrics, the down-funnel impact has been incredible too."

The Future of Buyer-First Selling

The world is moving towards a buyer-first approach, where understanding the buyer's needs and preferences is paramount. Humantic AI is at the forefront of this movement, providing sales teams with the tools they need to succeed in this new era.

FAQs

• What is Buyer Intelligence? Buyer Intelligence is the process of gathering and analyzing information about buyers to understand their motivations, preferences, and behaviors.
• How does Personality AI enhance Buyer Intelligence? Personality AI uses predictive models to identify a buyer's personality traits, allowing sales teams to tailor their approach for better engagement.
• What is Authentic Personalization? Authentic Personalization involves creating genuine connections with buyers by understanding their individual preferences and communication styles.

Where can I use Humantic AI?

• B2B Sales Teams: With large, complex, cross-functional buying committees.
• Account-Based Selling: Organizations moving from mass sales to targeted, account-based strategies.
• Personalization Efforts: Teams seeking to improve email, social, and call personalization.

By incorporating Humantic AI, sales teams can transform their approach to selling, creating more meaningful connections with buyers and ultimately driving more successful outcomes.