Lifesight

What is Lifesight?

Lifesight is an AI-powered unified marketing measurement platform designed to help businesses optimize their marketing spend and drive predictable growth and profit. It moves beyond traditional attribution models by focusing on incrementality-based causal measurement, providing insights into the true impact of marketing tactics on revenue.

How does Lifesight work?

Lifesight employs advanced measurement techniques to provide a comprehensive view of marketing performance:

• Geo-based Incrementality Testing: This feature allows businesses to understand the true causal lift of their marketing efforts through rigorous geo and time-based experiment design and deployment.
• Causal Marketing Mix Modeling (MMM): Lifesight's proprietary ensemble forecasting helps businesses find optimal spend levels for their goals and predict outcomes with precision.
• Incrementality-adjusted Attribution: This provides accurate, real-time, and granular optimization recommendations powered by causal insights.

By integrating data from various sources, Lifesight's platform offers a unified view of marketing performance, enabling businesses to identify underperforming channels and reallocate resources to areas that drive real results.

Key Features and Benefits

• Incrementality Measurement: Quantifies the incremental contribution of each marketing tactic across the entire funnel, eliminating guesswork.
• Actionable Recommendations: Provides recommendations to optimize media mix and campaigns by reallocating wasted spend.
• Marginal Returns Insight: Predicts the return on the next marketing dollar and forecast outcomes before spending.
• Causal Insights: Aligns marketing and finance teams by providing clear breakdowns of ad performance across multiple channels.

Who is Lifesight for?

Lifesight is designed for a variety of roles and industries, including:

• Industries: Retail, eCommerce, Gaming, Agencies, Entertainment, Travel & Lifestyle, B2B SaaS
• Roles: C-Level executives, Marketers, Data & Analytics professionals, Strategy & Operations teams

It addresses challenges faced by:

• Ecommerce brands with complex omnichannel marketing struggling to understand the impact of CTV ads on digital conversions.
• Retail chains needing to maximize every marketing dollar due to seasonal fluctuations and increasing competition.
• Online travel agencies finding it difficult to accurately measure ticketing partnerships.

Real-world Examples

• Seidensticker: Achieved 11.5% higher revenue with 11.7% lower ad spend.
• Canada-based auto dealer: Achieved a 65% revenue boost, 18% reduction in iCPA, and 23% increase in store visits.
• Eyewear brand: Unlocked $4.1M additional revenue, +12% net-new customers, and a 22% reduction in CAC.
• Meal-kit service brand: Got 17% more subscribers in 12 weeks, +$1.4M incremental revenue, and +12% 60-day LTV.

How to Use Lifesight

1. Ad Waste Audit & Media Mix Analysis: Connect your website and media channels to start building a custom MMM.
2. Forecast & Optimization Pilot: Get incrementality insights to create budget plans and get recommendations.
3. Unified Measurement Program Rollout: Launch full-scale geo-lift tests to continuously calibrate models.

Why Choose Lifesight?

Lifesight differentiates itself from other marketing measurement platforms through its:

• Focus on incrementality-based causal measurement
• Advanced measurement techniques like geo-based incrementality testing and causal MMM
• Ability to provide a unified view of marketing performance across multiple channels
• Actionable recommendations for optimizing media mix and campaigns

Conclusion

Lifesight is a powerful platform that empowers businesses to make better marketing investment decisions, optimize their ad spend, and drive predictable growth and profit. By leveraging advanced measurement techniques and providing a unified view of marketing performance, Lifesight helps businesses move beyond guesswork and make data-driven decisions that align marketing and finance teams. It is suitable for Ecommerce, Retail, Gaming, Agencies, Entertainment, Travel & Lifestyle, B2B SaaS and various roles C-Level executives, Marketers, Data & Analytics professionals, Strategy & Operations teams. With Lifesight, CMOs and CFOs can finally be on the same page, driving P&L collectively.