TAWNY

TAWNY: Revolutionizing Human Analytics with Vision AI

What is TAWNY? TAWNY is a pioneering Vision AI platform designed for real-time human behavior analysis. By combining people flow, emotion, and attention data, TAWNY offers invaluable insights into complex human affective states and behavior, both in groups and on an individual level. Based in Munich, Germany, TAWNY adheres to strict GDPR standards, prioritizing data privacy in all its solutions.

How does TAWNY work?

TAWNY utilizes patented algorithms and systems developed since 2017, leveraging proprietary data sets to build high-precision models. These algorithms can process various types of video data, including recorded material and real-time input from high-resolution industrial camera systems or simple webcams. The platform's ability to run on any camera makes it versatile and accessible for a wide range of applications.

Key Features and Benefits:

• Real-time Human Behavior Analysis: Decode complex human affective states and behavior in real-time.
• Versatile Camera Compatibility: Works with recorded video material and real-time input from various cameras.
• GDPR Compliance: Developed according to strict GDPR standards, ensuring data privacy.
• Custom Solutions: Offers both off-the-shelf and custom solutions tailored to specific industry needs.
• Patented Technology: Uses patented algorithms and systems for high-precision models.

Why is TAWNY important?

In today's data-driven world, understanding human behavior is crucial for various industries. TAWNY provides the tools to capture audience analytics, assess customer emotions, and create unique fan experiences. By offering insights into how people interact and engage, businesses can make informed decisions and enhance their offerings.

Who is TAWNY for?

TAWNY's solutions are designed for a wide range of industries, including:

• Live Communication: Capture audience analytics for events and live experiences.
• Market Research: Conduct state-of-the-art facial coding metrics.
• Sports: Create unique digital fan experiences by capturing fan emotions.
• Advertising Research: Trusted technology provider for impactful insights and results.

How to use TAWNY?

TAWNY offers off-the-shelf and custom solutions to meet specific industry needs. Users can leverage the platform to analyze video data, decode human affective states, and gain real-time insights into human behavior. The platform's versatility and compatibility with various camera systems make it easy to integrate into existing workflows.

Testimonials:

• Michael Tschakert, Global Director Strategy & Business Development, Live Matters: "Their cutting-edge Vision AI technology to capture audience analytics will be part of our game-changing event analytics platform knw.net"
• Federico Martínez, Business Development Director, GfK: "Not only because their platform offers state of the art facial coding metrics, but also for their interest and dedication to solve promptly and professionally, all doubts arising during our collaboration period."
• Lukas Horn, Content Manager Online Marketing, FC Bayern München Basketball: "It was fascinating to see how fan emotions can be captured with the TAWNY technology. This is a whole new playground to create unique digital fan experiences."
• Stefan Wagner, Senior Vice President, SAP: "It's a pleasure to work with the TAWNY team. Very professional, focused and it is fun at the same time."
• Ned Pankhurst, Head Programmer User Experience, IMI International: "TAWNY has established themselves as a trusted technology provider in our advertising research process."

Best way to leverage TAWNY's capabilities:

To maximize the benefits of TAWNY, consider the following:

• Define Clear Objectives: Identify the specific insights you want to gain from human behavior analysis.
• Integrate with Existing Systems: Seamlessly integrate TAWNY's solutions into your existing workflows.
• Leverage Custom Solutions: Tailor TAWNY's custom solutions to meet your unique business needs.
• Prioritize Data Privacy: Ensure compliance with GDPR and other data privacy regulations.

By combining advanced Vision AI technology with a commitment to data privacy, TAWNY is revolutionizing how businesses understand and interact with their audiences. Whether you're in live communication, market research, or sports, TAWNY offers the insights you need to make informed decisions and drive success.