Yasna.ai

Yasna.ai: Automate In-Depth Interviews with AI

What is Yasna.ai?

Yasna.ai is an AI-powered platform that automates in-depth interviews, providing researchers with human-quality insights at machine speed. It allows you to conduct more interviews with less effort, gathering richer insights for market, UX, and CX research.

How does Yasna.ai work?

Yasna uses AI to conduct interviews in a similar way to a human moderator. It can adapt to each answer, ask tailored follow-up questions, and maintain objectivity throughout the interview process. Here’s a breakdown of the process:

1. Setup: Define your research objectives, draft key questions, and instruct Yasna on where to probe. You can upload text, images, videos, mockups, and landing pages for testing.
2. Recruitment: Yasna can recruit respondents through various methods, including unique links, embedded links on your site, and access to panels.
3. Interviewing: Yasna conducts interviews in 45+ languages, adapting to each answer and providing empathetic interaction. It avoids repetition and maintains full objectivity.
4. Reporting: Yasna provides interview transcripts, summarized user stories, one-click translation, structured insights, and comparative analysis.

Key Features and Benefits:

• AI-Assisted Setup & Guide Creation: Define research objectives and instruct Yasna on probing, similar to a human moderator. You can upload various media for testing.
• Human-like Quality of Moderation: Trained by experienced researchers, Yasna probes like an expert, getting to the heart of the matter with every question.
• Adaptive Interviewing: Yasna adapts to each answer, asking tailored follow-ups for diverse audiences, staying aligned with goals, and interviewing with human-like autonomy.
• Empathetic Interaction: Yasna offers supportive replies and creates an atmosphere of understanding, listening carefully and guiding the conversation forward.
• Native in 45+ languages: Yasna chats with respondents in their native language, paying attention to regional specifics and cultural nuances.
• Free from bias: Yasna maintains full objectivity, ensuring no previous interview influences the next, making respondents feel safe discussing sensitive topics.
• Scalable Interviewing: Conduct hundreds of interviews with less effort, gaining instant validation and supporting better, data-driven decisions.

Usage Scenarios:

• Market Research: Uncover attitudes, behaviors, and motivations to refine products or create new ones. Evaluate early-stage concepts and ad ideas.
• UX Research: Map customer journeys, identify key pain points, uncover user motivations with JTBD research, and gather churn feedback.
• CX Research: Capture the VOC to reveal hidden frustrations and unmet needs. Evaluate customer support to optimize service quality and strengthen retention strategies.

What is the Pricing?

Yasna.ai offers various pricing plans. You can check details on their website, also you can conduct your 1st project absolutely free.

What are the users saying about Yasna.ai?

Respondents appreciate Yasna's human-like interaction and the depth of insights it provides:

• Emma Brooks (Stay-at-home mom, Manchester): "I had a feeling of chatting to someone in person."
• Carlos Mendes (B2B Sales Manager, São Paulo): "The interview was short, compact and funny with the smileys."
• Dr. Leila Osman (General Practitioner, Berlin): "Talking to Yasna is more fun than usual forms."

Clients highlight Yasna's ability to scale research globally and provide quick, deep insights:

• Petra Langen (Managing Director): “Yasna lets us scale globally without scaling our team.”
• Santiago Peyrou (Director): “Quick to set up, smooth conversations, lightning-fast insights.”
• Irina Kalugina (Senior I&A Manager): “Deep insights from a larger sample almost on the fly.”

Data Security and GDPR Compliance

Your data is securely encrypted and stored on Microsoft Azure servers in the EU. Yasna partners with reputable infrastructure providers and adheres to strict internal guidelines for handling personal data. Your data remains private and is never used for LLM training.

Why is Yasna.ai important?

Yasna makes in-depth interviewing accessible and scalable, helping you to understand people and inform product development, even with a small team. It frees you from digging for data, allowing you to focus on strategic tasks. Yasna stands out by offering adaptable interviews, empathetic interactions, and native support for over 45 languages.

Where can I use Yasna.ai?

You can use Yasna.ai for:

• Early-stage concept validation
• Customer journey mapping
• Churn feedback collection
• Multi-country studies
• Voice of the Customer (VOC) capture

Conclusion

Yasna.ai is a powerful AI-driven tool that automates in-depth interviews, offering significant benefits for market, UX, and CX research. Its ability to provide human-like interactions, scale globally, and deliver quick insights makes it an invaluable asset for any organization looking to understand its customers better. Whether you are refining products, improving user experiences, or optimizing customer service, Yasna.ai can provide the data-driven insights you need to succeed. Try Yasna.ai for free and experience the future of in-depth interviewing.