Voxpopme

Voxpopme: The AI-Powered Qualitative Insights Platform

What is Voxpopme? Voxpopme is a centralized platform designed to streamline and enhance qualitative research. It brings together all the tools necessary for insights teams to conduct faster, deeper research, and deliver actionable results. This all-in-one platform is equipped with features that facilitate various qualitative research methods, including video surveys, live interviews, AI-driven moderation, and user research.

Key Features and Benefits

• All-in-One Qualitative Platform: Voxpopme supports a wide range of qualitative research methods, from quick pulse checks to comprehensive global studies, all within a single platform.
• Video Surveys: Enable direct customer feedback at scale. Voxpopme helps users launch surveys quickly, ask better questions, and leverage AI to identify key themes, moments, and quotes.
• Live Interviews: Conduct in-depth interviews (IDIs) and focus groups with integrated scheduling, screening, and AI-powered analysis, reducing administrative overhead and maximizing listening time.
• AI Moderator: Effortlessly run video interviews at scale with AI Moderator, which automates the process of probing for deeper insights and capturing real reactions to stimuli.
• User Research: Understand user behavior by watching real users interact with websites, apps, or prototypes. Capture clicks, scrolls, and reactions to identify what works and what doesn't.
• AI-Powered Analysis: Transform hours of raw footage into actionable insights. Automatically generate summaries, sentiment analysis, keyword counts, video clips, charts, and reports up to 60x faster and at 3% of the cost.
• Insights Repository: Organize and search your entire research library. Tag, filter, and revisit insights from past studies, ensuring that no work is ever lost.
• Sample & Audiences: Access high-quality respondents in over 30 countries or use your own audience to ensure the right voices are heard quickly.

How does Voxpopme work?

Voxpopme leverages AI to automate and accelerate many aspects of qualitative research. For example, its AI-powered analysis tools can automatically summarize video interviews, identify key themes, and gauge sentiment. This significantly reduces the time and effort required to analyze qualitative data, allowing researchers to focus on interpreting the results and developing actionable insights.

The platform also includes features that facilitate collaboration, such as the ability to tag and filter insights, create shareable reports, and build custom dashboards. This helps to ensure that insights are easily accessible to all stakeholders, promoting a more data-driven culture within the organization.

Who is Voxpopme for?

Voxpopme is ideal for modern research teams under pressure to deliver more with less. Whether you're a team of one or one of many, Voxpopme adapts to the way you work and helps you work smarter. It’s designed for:

• Market Researchers:
• UX Researchers:
• Customer Insights Professionals:
• Product Development Teams:

Use Cases

• Customer Understanding: Improve customer understanding and alignment by centralizing and analyzing qualitative data.
• Consumer-Centricity: Impact consumer-centricity in businesses by providing deep insights into customer behavior and preferences.
• AI-Driven Insights: Leverage AI for insights to accelerate analysis and uncover hidden patterns in qualitative data.
• Global Research: Conduct research globally with support for multiple languages and access to respondents in over 30 countries.

Why choose Voxpopme?

1. Efficiency: Analyze qualitative data in hours instead of days with AI-powered tools.
2. Confidence: Share insights with confidence using stakeholder-ready reports and impactful showreels.
3. Scalability: Scale research without extra headcount by leveraging AI and automation.
4. Collaboration: Collaborate across markets, methods, and teams with a centralized insights platform.

Microsoft's Experience with Voxpopme

Romani Patel, Senior Manager of Research and Insights at Microsoft, notes that "Integrating Azure OpenAI & ChatGPT with Voxpopme’s platform empowers insights teams, including Microsoft’s, to analyze qualitative data with astonishing speed."

In conclusion, Voxpopme provides a comprehensive and efficient solution for qualitative research, making it easier for businesses to understand their customers and make informed decisions.