Equals: All-in-one GTM Analytics for Revenue Growth

Equals

3.5 | 8 | 0
Type:
Website
Last Updated:
2025/11/18
Description:
Equals is an all-in-one GTM analytics solution that syncs with Salesforce, HubSpot, Stripe, and SQL, providing real-time insights on pipeline and ARR to drive revenue growth.
Share:
GTM analytics
sales analytics
ARR reporting
revenue operations
business intelligence

Overview of Equals

Equals: The All-In-One GTM Analytics Solution

Equals is designed as an all-encompassing GTM (Go-To-Market) analytics solution tailored for RevOps, Founders, and Finance teams. It provides real-time insights into pipeline, ARR, and other critical metrics by syncing data from various sources like Salesforce, HubSpot, Stripe, and SQL databases. This enables businesses to surface the exact levers needed to accelerate growth.

What is Equals?

Equals is a unified platform that brings together data from different systems to offer a comprehensive view of your business performance. It's more than just a reporting tool; it's a strategic asset that helps you understand what's driving your revenue and how to optimize your GTM strategy.

How Does Equals Work?

Equals works by integrating with your existing tools and databases. It pulls in data from Salesforce, HubSpot, Stripe, SQL, and other sources, and then transforms it into actionable insights. The platform offers a user-friendly interface that allows you to explore your data, create custom reports, and track key performance indicators (KPIs) in real-time.

Key Features and Benefits

  • Real-Time Data Sync: Equals synchronizes with your data sources to provide real-time insights into your business performance.
  • Comprehensive Reporting: The platform offers a wide range of reporting options, including pre-built reports and the ability to create custom reports.
  • Actionable Insights: Equals provides actionable insights that help you understand what's driving your revenue and how to optimize your GTM strategy.
  • User-Friendly Interface: The platform has a user-friendly interface that makes it easy to explore your data and create reports.
  • Collaboration: Allows teams to collaborate on reports and insights, ensuring everyone is aligned on the GTM strategy.

Who is Equals For?

Equals is designed for:

  • RevOps: Gain clarity into your pipeline and funnel to optimize sales processes.
  • Founders: Get real-time feedback on the performance of your business bets.
  • Finance: Stand up board-ready sales and ARR reporting with ease.

Why Choose Equals?

  • Improved Decision-Making: Real-time data and insights enable informed decision-making.
  • Increased Efficiency: Automates reporting processes, saving time and resources.
  • Enhanced Collaboration: Facilitates collaboration and alignment across teams.
  • Revenue Growth: By identifying key growth levers and optimizing GTM strategies, Equals helps drive revenue growth.

Testimonial

As stated by Marty Kausas, Co-founder & CEO of Pylon, "Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth."

In summary, Equals provides a singular view of crucial business data enabling better decision-making and growth. It stands out as the go-to GTM analytics solution.

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