Equals: All-in-one GTM Analytics Solution

Equals

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Website
Last Updated:
2025/10/18
Description:
Equals is the all-in-one GTM analytics solution. Sync Salesforce, HubSpot, Stripe, and SQL for real-time insights on pipeline, ARR, and sales performance.
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GTM analytics
sales analytics
ARR reporting
revenue operations
business intelligence

Overview of Equals

Equals: The All-in-One GTM Analytics Solution

Equals is a comprehensive GTM (Go-To-Market) analytics solution designed to provide businesses with real-time insights into their pipeline, ARR (Annual Recurring Revenue), and overall sales performance. It integrates seamlessly with popular platforms like Salesforce, HubSpot, Stripe, and SQL databases, offering a centralized view of critical business metrics.

What is Equals?

Equals is an all-in-one GTM analytics platform that empowers RevOps, Founders, and Finance teams to make data-driven decisions. It helps uncover key levers for faster growth by providing clarity into pipeline and funnel performance, real-time feedback on business strategies, and board-ready sales and ARR reporting.

How does Equals work?

Equals works by:

  • Integrating with your existing tools: Connects to Salesforce, HubSpot, Stripe, SQL databases, and more.
  • Centralizing your data: Provides a unified view of all your GTM data.
  • Providing real-time insights: Delivers up-to-the-minute information on key metrics like pipeline, ARR, and sales performance.
  • Enabling data-driven decisions: Helps you identify opportunities for growth and optimize your GTM strategy.

Key Features and Benefits:

  • Real-time Revenue Insights: Get up-to-the-minute data on your revenue performance.
  • Pipeline and Funnel Clarity: Understand how your pipeline is performing and identify bottlenecks in your funnel.
  • Board-Ready Reporting: Create professional sales and ARR reports for your board meetings.
  • Integration with Key Tools: Seamlessly integrates with Salesforce, HubSpot, Stripe, and SQL.

Who is Equals for?

Equals is designed for:

  • RevOps Teams: To gain next-level clarity into pipeline and funnel performance.
  • Founders: To get real-time feedback on the effectiveness of their business strategies.
  • Finance Teams: To stand up board-ready sales and ARR reporting.

Why Choose Equals?

  • Comprehensive Solution: Equals offers a complete GTM analytics solution, eliminating the need for multiple tools.
  • Real-time Insights: Get up-to-the-minute data to make informed decisions.
  • Easy to Use: Equals is designed to be user-friendly, even for non-technical users.
  • Proven Results: Companies like Pylon have seen significant improvements in their growth after implementing Equals.

As Marty Kausas, Co-founder & CEO of Pylon, says, "Equals has fundamentally changed how we operate. The ability to get real-time revenue insights has been a game changer for our growth."

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