Helpfull

What is Helpfull?

Helpfull is a platform designed to provide businesses with fast and reliable feedback from real people or AI personas. This online focus group platform allows users to validate their brand decisions, conduct market research, and optimize strategies more effectively. By offering access to a pool of qualified panelists and AI-driven insights, Helpfull empowers businesses to make data-driven changes that positively impact their bottom line.

How does Helpfull work?

Helpfull works by enabling users to create surveys and gather feedback from either a pool of over 50,000 pre-vetted, US-based respondents or AI personas tailored to specific demographic markers. The process involves three main steps:

1. Build Your Survey: Users can choose from questionnaires, screen recordings, or webcam-enabled surveys. They can use expert-designed templates or create custom surveys tailored to their specific needs.
2. Select Demographics: Users can filter the pool of respondents to match their exact target audience or generate accurate AI personas based on detailed demographic markers, including age, income, hobbies, and purchasing behaviors.
3. Get Results!: Results are typically available in as little as 10 minutes after sending a survey. Users can view detailed reports in real-time and export data to .csv or Excel files for further analysis.

Real People vs. AI Personas

Helpfull offers the flexibility to use real people, AI personas, or a combination of both for gathering feedback:

• Real People: Ideal for in-depth user research or when authentic human opinions and experiences matter most.
• AI Personas: Perfect for rapid testing, A/B testing, or validating new ideas quickly without needing live participants.
• The Power to Choose Both: Running parallel tests with both real people and AI personas allows for the most comprehensive insights.

Why Choose Helpfull?

Helpfull offers several advantages that make it an attractive option for businesses seeking user feedback and market research:

• Affordable Pricing: Pricing starts at just $1 per real participant or 10 cents per AI persona.
• Real-time and Quick: Access human and AI-powered feedback in minutes, not days.
• Responsive Customer Support: 24/7 support via live chat, phone, and more.
• Quality Feedback: Actionable research that helps you make informed, smarter business decisions.
• Genuine Feedback: Pre-screened, US-based participants or AI personas offer honest, unbiased, and valuable feedback.
• Any Target Audience: Create a human or AI panel that mirrors your exact target audience using customizable demographic selectors.

Who is Helpfull for?

Helpfull is versatile enough to provide insights in any market and is suitable for:

• Entrepreneurs
• Product Designers
• Digital Marketers
• E-commerce Companies
• Businesses
• Authors
• Content Creators
• Mobile App Developers

Core Features of Helpfull

Here’s a breakdown of the features that make Helpfull a go-to for user testing and market research:

• A/B Testing Made Simple: Simplify A/B and split testing for quick, data-backed results.
• Idea Validation: Test your ideas right away with market validation surveys.
• In-Depth Market Research: Dive deeper into any demographic for targeted market research.

How to use Helpfull?

To start using Helpfull, follow these steps:

1. Sign up for a free account on the Helpfull website.
2. Choose the type of survey you want to create (questionnaire, screen recording, or webcam-enabled survey).
3. Customize your survey using expert-designed templates or create your own questions.
4. Select your target audience by filtering demographic options or generating AI personas.
5. Send out your survey and watch results show up in real-time.
6. Analyze the feedback received and export data for further insights.

Real-World Applications and Use Cases

Helpfull can be used in various scenarios to improve business decision-making. Some real-world applications include:

• Testing Product Photos & Packaging: See what sells best by testing product photos and packaging.
• Validating Product Descriptions: Validate product descriptions that build trust and convert.
• Comparing Ad Creatives: Find the ad creatives that win clicks through comparisons.
• Optimizing Pricing & Offers: Optimize pricing and offers with real buyer feedback.

Conclusion

Helpfull stands out as a versatile and accessible platform for obtaining feedback in minutes. Whether leveraging real people or AI personas, it empowers businesses to make informed decisions, validate ideas, and optimize strategies. By providing both qualitative and quantitative actionable research, Helpfull supports revenue growth and reduces the risk of misinformed choices. Its user-friendly interface, reliable customer support, combined with the latest AI technology, make it an indispensable part of strategy for any business looking to enhance its market position.