Roadway

Roadway: Accelerate Revenue Growth with AI Coworkers

Roadway offers AI-powered growth marketing coworkers designed to boost revenue using advanced attribution models. Built by the teams that scaled Notion and Webflow, Roadway provides AI workflows to automate cross-channel tasks and surface next-best actions, helping marketing teams achieve compounding campaign results.

What is Roadway?

Roadway is an AI-driven platform that provides growth marketing teams with AI coworkers to automate tasks, improve attribution, and ultimately drive revenue growth. It's designed to be a comprehensive solution for teams looking to scale their marketing efforts efficiently and effectively.

How does Roadway work?

Roadway uses AI to analyze data, attribute revenue to specific marketing activities, and automate cross-channel tasks. It offers features like:

• AI Coworkers: Automate tasks across various channels, from Google Ads to AI Search.
• Attribution: Map source, channel, and campaign to revenue, using any attribution model.
• Workspace: Create charts, funnels, and AI coworkers quickly and easily.

Key Features and Benefits:

• AI Coworkers for Marketing Impact: Roadway provides AI coworkers for various channels, including Google Ads and AI Search, to automate tasks and improve marketing performance. This feature allows marketers to focus on strategic initiatives while AI handles routine tasks.
• Enhanced Attribution Control: Roadway offers detailed attribution mapping, connecting sources, channels, campaigns, and revenue. This allows marketers to understand the impact of their efforts across all touchpoints, optimize spending, and refine strategies.
• Self-Serve Workspace for Teams: Roadway enables teams to quickly create charts, funnels, and AI coworkers. The platform also facilitates easy updates to attribution models and UTMs, as well as the automation of dashboards and coworkers with a single click.

Why Choose Roadway?

• Best-in-Class Attribution: Roadway's attribution capabilities provide a clear picture of what's driving growth and where to invest more for faster results.
• AI-Powered Automation: Automate cross-channel tasks to keep campaigns compounding and maximize ROI.
• Expert Support: Roadway offers premium support and monthly calls with an expert growth advisor to help customers accelerate revenue growth.

Who is Roadway for?

Roadway is ideal for:

• Growth Marketers: Those responsible for driving revenue growth through marketing initiatives.
• Marketing Leaders: Those looking to gain better visibility into marketing performance and optimize strategies.
• Data Teams: Those seeking to streamline attribution processes and provide actionable insights to marketing teams.

Customer Success Stories:

• Castmagic: Saved 30 hours per month by using AI Coworkers to analyze and optimize SEO and performance marketing campaigns.
• Reforge: Saved $50k in attribution build and maintenance costs and reallocated resources from performance marketing to SEO.
• Mobbin: Grew SEO and AI Search with dashboards and AI coworkers for each programmatic SEO loop.

How to use Roadway?

1. Get Started: Contact Roadway to schedule a demo and discuss your specific needs.
2. Implementation: Work with Roadway's growth engineers to review your tracking setup, spec your attribution model, and set up your workspace.
3. Go Live: Start using Roadway's AI coworkers and dashboards to automate tasks, track performance, and optimize your marketing efforts.

Pricing and Plans:

Roadway does not provide explicit pricing information. It is recommended to contact them directly through their website to discuss your specific needs and get a customized pricing plan.

Is Roadway the best AI Growth Marketing solution for you?

Roadway is a powerful solution for growth marketing teams looking to accelerate revenue growth through AI-powered automation and advanced attribution. Its comprehensive features, expert support, and flexible implementation options make it a valuable asset for organizations of all sizes. By providing granular insights and automating key tasks, Roadway empowers marketers to optimize their strategies, maximize ROI, and drive sustainable growth. If you're seeking to improve your marketing performance and achieve faster results, Roadway may be the ideal solution.