Gupshup
Overview of Gupshup
Gupshup: Conversational AI Platform for Customer Engagement
What is Gupshup?
Gupshup is a leading conversational engagement platform that empowers businesses to build AI-powered chatbots and automate customer interactions across marketing, commerce, and support. It helps maximize customer lifetime value and reduce the cost of service. Gupshup provides solutions for various industries like BFSI, Retail, Food & Beverage, Education, Healthcare, and Travel.
Key Features and Benefits:
- AI Agents: Orchestrate personalized conversations with autonomous AI Agents that can think, decide, and work alongside humans.
- Conversational AI: Go beyond LLMs and chatbots to create meaningful customer engagements.
- Conversation Builder: Build and deploy conversational experiences across multiple channels.
- Sales Assist: Boost revenue with assisted selling and timely reminders.
- Campaign Manager: Increase retention and reactivate customers via personalized remarketing.
How to Use Gupshup:
Gupshup offers a platform to build and deploy AI Agents across various channels, including:
- WhatsApp Messaging API
- SMS
- Voice API
- Instagram Messaging API
- Rich Communication Service (RCS)
Gupshup Use Cases:
- Marketing: Accelerate lead generation and capture intent using AI Agents.
- Commerce: Boost revenue with assisted selling and personalized recommendations.
- Support: Provide on-demand support and automate up to 80% of customer queries.
Case Studies:
- An Austrian retail brand grew its quarterly online sales revenue using Gupshup's Conversational AI.
- A wellness brand automated 70% of its customer queries online through Gupshup's Conversational AI.
- An e-commerce brand achieved a 10x RoI in monthly sales with Gupshup's WhatsApp Business.
Why Gupshup is Important?
Gupshup helps businesses engage meaningfully with customers across commerce, marketing, and support use-cases on 30+ channels. It's a comprehensive solution for conversational AI that can drive significant business results.
Best way to implement Gupshup
To best implement Gupshup, it is recommended to explore their pre-built journeys or to create a new AI agent that best suits the business's needs.
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