Heatseeker

Heatseeker: Data-Driven Market Testing for Confident Decisions

What is Heatseeker?

Heatseeker is a platform designed to help marketing, growth, strategy, and innovation teams make confident, data-driven decisions. It replaces traditional, slow market research methods with rapid experiments powered by real buyer behavior and synthetic audiences trained on real-world data. This enables teams to test ideas quickly, iterate efficiently, and reduce the risk of misaligned strategies.

How does Heatseeker work?

Heatseeker leverages two primary approaches to gather insights:

1. Real Buyer Behavior: By running experiments that capture real user behavior like clicks, shares, and leads, Heatseeker provides a clear understanding of what resonates with your target audience.
2. Synthetic Audiences: Heatseeker uses synthetic audiences trained on real behavior. This allows you to test bold ideas at scale and gain accurate simulations in minutes, enabling faster decision-making.

Key Features and Benefits:

• Speed and Clarity: Get live insights in days and accurate simulations in minutes.
• Data-Driven Decisions: Base decisions on real user behavior, not just opinions.
• Scalable Testing: Reach thousands of potential buyers quickly through platforms like Meta and LinkedIn.
• Reduced Risk: Validate messaging and audience fit before making major investments.
• Cost-Effective: On average, users can find a winning variant with around $2,000 in media spend.

Who is Heatseeker for?

Heatseeker is built for smart teams who are ready to move fast and get it right. It’s particularly valuable for:

• Marketing Teams: Validate messaging and audience fit using rapid market experiments.
• Growth Teams: Uncover what drives acquisition, retention, and revenue through fast testing.
• Strategy Teams: Replace guesswork with real buyer data to make confident, high-stakes decisions.
• Innovation Teams: Test bold ideas and de-risk major bets by identifying early traction.

How to use Heatseeker?

The platform offers a range of experiment types to suit different needs, including:

• Feature Test: Evaluate the impact of new features.
• Buying Drivers Test: Understand the factors that influence purchasing decisions.
• Value Proposition Test: Validate the effectiveness of your core value proposition.
• Strategic Horizons Test: Explore new market opportunities.
• Language Market Fit Test: Ensure your messaging resonates with your target language.

Customer testimonials:

• Steve Brennen, CMO of Wamo Bank, stated that Heatseeker helped him build the growth playbook in 30 days instead of 3 months, providing confidence, clarity, and conviction.
• A Leading Australian Health Fund was thrilled by the strong data behind the strategic direction provided by Heatseeker.
• Natasha, Partner at Bain & Company, loves the speed to market and the deep insights provided by the platform.

Why Choose Heatseeker?

Heatseeker empowers teams to:

• Outlearn competitors in days, not quarters.
• Build a growth playbook in a fraction of the time.
• Gain confidence in strategic decisions with strong data.

Heatseeker is the ideal solution for companies seeking to optimize their go-to-market strategies, validate innovative ideas, and drive business growth through data-driven market experimentation.

Best way to test your market strategies?

What is Synthetic Audiences and Why Use Them?

How to get started with Heatseeker?

To experience the benefits of Heatseeker, you can book a demo on their website. During the demo, you'll learn how leading teams are using Heatseeker to test strategic decisions in the market.